Drugstore Beauty Is My Kryptonite—Here's What I'm Loving (Plus Some Luxe Faves)


The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go 'round.

It's hard to pick one title for Bethenny Frankel. She's a true multi-hyphenate. The podcast host, producer, best-selling author, philanthropist, and Real Housewives of New York City alum is adding another role to her résumé: TikTok beauty influencer. Instead of the typical overly filtered and curated feed you might expect, Frankel's is refreshingly realistic and genuine. In 2020, she started posting product reviews and beauty tips on TikTok, engaging viewers with her sharp wit and humor. Three years later, she's amassed an audience of 1.3 million followers that spans multiple demographics from Gen Zers like her daughter, Bryn, to wealthy working moms in the Hamptons (whom she frequently runs into on her drugstore shopping sprees).


Drugstore beauty finds, specifically, are Frankel's kryptonite. "I get way more excited to go to CVS and Walgreens than I do the department store. It's more exciting, there's more innovation, and it's more fun. Every day, I go into the drugstore and there's something new," she tells me. After testing countless products, she's identified the highest-performing drugstore brands, the best multitasking products, and a long list of travel-approved beauty hacks. "I'm a savant!" she laughs. "I never knew that highlighter could be that inner corner pop, that bronzer could be the crease color for your eye shadow, that you can take a foundation that's too dark and use it as bronzer. Also, if your SPF is too chalky, put a little foundation in it and make your own tinted sunscreen." (I'm taking notes here.) Keep scrolling to see her tried-and-true beauty picks from the drugstore bronzer that rivals Chanel Les Beiges to the iridescent highlighter she calls "elite."

Up next: I'm an Expert in Intuitive Skincare—Here's What I Always Look for in Products

Emma Walsh
Associate Beauty Editor, Branded Content

Emma is an associate beauty editor of branded content. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.