7 French Lingerie Brands You'll Be Mad You Didn't Know About Before
French style is something we've been studying for quite some time now. Undeniably chic at every turn, the way in which Parisiennes dress is a mystery to all, and their lingerie is no exception. Underneath it all, though, French girls are investing in—you guessed it—French nigligées. As with their ready-to-wear wardrobes, it's those Parisian details that make all the difference. So, in order to achieve peak French-girl style, we figured starting from the ground up would be our best bet and went on a hunt to find fresh (to us) French lingerie brands to add to our ever-growing French fashion obsession.
Ahead, discover seven French lingerie brands you'll honestly be mad you didn't know about before this moment. While some of the names below might ring a bell, we are confident that most will be foreign. No matter what kind of lingerie purchase you're aiming to make, though, the selection below will ensure every one of your French lacey dreams come true.
Lou
What to Shop: Expensive-looking pieces in rich colorways.
Implicite
What to Shop: Affordable lingerie of all kinds in statement-making styles.
Princesse Tam Tam
What to Shop: Fun bras and underwear that will make you want to wear matching sets every day.
Maisonlejaby
What to Shop: Ultra-sultry separates and special-occasion pieces.
Aubade
What to Shop: Basically everything, but we particularly love the detailing on the bras.
Lise Charmel
What to Shop: Bold satin hues and charming French lace galore.
Chantelle
What to Shop: Everyday basics, each with an elegant twist.
Next up, these are the best bras ever, according to reviews.
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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