The Bra Style All French Girls Actually Own

If we had to sum up French-girl style in one word, the unanimous response would undoubtedly be “effortless.” It’s that je ne sais quoi that makes this crew feel cool with whatever they’re wearing—right on down to their lingerie choices. When it comes to the bra style du jour among Parisiennes, we went straight to the experts to get a sense of the silhouette that matters most.
As predicted, French girls consider their bra choice as important as their outer layers. It’s the foundation of their look, after all. As Ulyana Sukach, director of international development at Lingerie Francaise (the official promoter of French lingerie), told us, “Modern French women wear lingerie for themselves, and not for anyone else.” To that, the number one bra style in the drawers of French girls is any silhouette that makes a woman feel comfortable with no extra frills. “This means a style without a ton of extra padding and no excess wires, for a bra that’s breathable and light with clean cuts,” Sukach said. “It’s the new era of the extremely comfortable bra for French girls."
Interested in incorporating “the French bra” into your rotation? Go on to shop the key style (aka something without a ton of extra padded pieces) from French brands Parisian girls actually buy.
Next, check out the French-girl cardigan with the 10,000-person waiting list.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
This Dated Denim Pairing Is Suddenly the Chicest Way to Wear Jeans for Fall 2025
Easy and stylish.
-
No One Wears Jeans Like Chic Parisians Do—7 Effortless Outfits I'm Copying From the French This Fall
Get inspired.
-
I've Worked in Fashion for 15 Years—Here's What I Actually Wear Every Day
Trends come and go, but my everyday wardrobe is made of pieces that feel like me.
-
Everything Who What Wear Editors Saw, Wore, Did, and Ate During NYFW
Let's dive in, shall we?
-
Paris Hilton's World: Her Pink Motorola Razr, Favorite Y2K Looks, and What 11:11 Media Means to Her
A glimpse into the life of this savvy entrepreneur.
-
This Classic Shoe Is Every Parisian's Secret to Making Jeans Look Elevated in Fall
And you probably already own it.
-
7 Things I Want From Reformation After Seeing These French It-Girl Outfits
If I can't be in Paris this fall, I can at least dress like I am.
-
Skip the Logos—Here's What French and Italian Women Are *Actually* Wearing for a Euro Summer
Chic.