The Bra Style All French Girls Actually Own


(Image credit: @lingeriefrancaise)

If we had to sum up French-girl style in one word, the unanimous response would undoubtedly be “effortless.” It’s that je ne sais quoi that makes this crew feel cool with whatever they’re wearing—right on down to their lingerie choices. When it comes to the bra style du jour among Parisiennes, we went straight to the experts to get a sense of the silhouette that matters most.

As predicted, French girls consider their bra choice as important as their outer layers. It’s the foundation of their look, after all. As Ulyana Sukach, director of international development at Lingerie Francaise (the official promoter of French lingerie), told us, “Modern French women wear lingerie for themselves, and not for anyone else.” To that, the number one bra style in the drawers of French girls is any silhouette that makes a woman feel comfortable with no extra frills. “This means a style without a ton of extra padding and no excess wires, for a bra that’s breathable and light with clean cuts,” Sukach said. “It’s the new era of the extremely comfortable bra for French girls."

Interested in incorporating “the French bra” into your rotation? Go on to shop the key style (aka something without a ton of extra padded pieces) from French brands Parisian girls actually buy.

Next, check out the French-girl cardigan with the 10,000-person waiting list.

Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.