Suddenly, This 2010s Dress Style Is Back and Being Worn by So Many Celebs

Just a few weeks ago, Alexa Chung wore red jeans. Today, we’re scrolling through NET-A-PORTER searching for fit-and-flare dresses. Does everything point towards the 2010s being officially back ‘in’? Recent years have seen the fit-and-flare dress fall out of favour, as form-fitting, skimming and even billowy dresses dominated sales. Recently however, brands have started to get a little more adventurous, flirting with the silhouettes of yesteryear.
The typically feminine cut has fallen in and out of style more times that we can count, but one brand that has stayed loyal to the design is French fashion house Alaïa. Its classic fit-and-flare dress, which has been a mainstay of the brand's offering since 1981, has been seen on the likes of both Jenner sisters and Elsa Hosk in recent months.
Whilst Alaïa takes a distinctly quiet-luxury approach to its fit-and-flare designs, other brands have experimented with a more playful take on the cut. High up on our wish list sit the fit-and-flare dresses created by the masterminds at Annie's Ibiza in collaboration with Italian designer Silvia Astore. Leaning into the party-girl spirit, the designs are fun, flirty and perfect for dancing through a summer evening.
Whether you're hoping to channel elegance or freshen up your party wardrobe, this particular silhouette could be the answer you're looking for. As notable designers have paved the way, high-street brands have followed suit with tempting offerings. From & Other Stories and Reformation to Mango and Boden, whether you're taking your fit-and-flare to the streets of Paris or the Spanish seaside, you'll fit right in.
Shop Our Favourite Fit-and-Flare Styles:
A LWD is a summer-time classic.
Next Up: Sorry Trousers, I Want to Wear One of These 9 Dresses Instead

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
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