As Hard as I Tried, I Couldn't Ignore These 30 New Arrivals


(Image credit: @itsbluava)

Nothing quite entices me like a fresh batch of new arrivals. I'm not sure if it's the visual stimulation of seeing something new or the thrill of fantasizing about future outfits, but scouring through the latest wave of SKUs on the internet is my favorite pastime. And admittedly, my wardrobe could use a lot of shiny, new things right now. I have a habit of wearing pieces to their literal last threads (hey, it's more sustainable!), and this month alone, I've had to say goodbye to a bunch of old staples I've been wearing ad nauseam. They were good while they lasted, but now, I can truly justify going through my wish list beyond the checkout page. 

The new arrivals below are equal parts trendy, versatile, and wearable. Some include unique, punchy colors that make them statement makers rather than streamlined staples, but there's absolutely no reason why they still can't be a part of your everyday outfit formula. Keep scrolling to see the full lineup of my top shopping recs. Just a heads up: I've eagerly bought a few of them myself. 

Next up: And Now, the Micro-Trends You Need to Know in 2022

Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.