Sponsored by Rodan + Fields
We Start Losing Collagen in Our 20s—Editors Recommend This Preventative Product
I hate to be the bearer of bad news, but as we age, our collagen production decreases. In fact, our bodies produce around 1% less collagen every year after we turn 25. Did we all just collectively gasp? It's hard to imagine our skin changing this early, but luckily there are skincare solutions that can effectively combat these changes.
Rodan + Fields' innovative formulas and products actively treat skin affected by aging or perimenopause. It's the number-one dermatologist-founded skincare brand in the U.S. for a reason—the brand has an incredible lineup of products. But right now, our focus is on the Pure C Serum, which has 4.7 stars and 924 reviews. Keep reading for a deep dive into Rodan + Fields' new arrival.
Derm-level support
Before we get into why Pure C Serum deserves a spot in your everyday skincare routine, you should know that all Rodan + Fields products are dermatologist-designed. This means that the brand's experts are committed to results when formulating products.
Clinically-Tested
Now, let's talk about the Pure C Serum. Clinical testing showed a 2x improvement in the skin's natural antioxidant capacity after using the Pure C Serum. There were also visible differences in how firm, smooth, and bright the skin was after use, thanks to the 10% pure ascorbic acid (Vitamin C). The serum's cocktail of ingredients simultaneously supports natural collagen production and helps neutralize free radicals with antioxidant protection. In other words, this is not your typical vitamin C serum. Plus, this serum maintains its potency through a waterless system, allowing it to achieve maximum efficacy.
Anti-Aging Properties
Our skin begins to lose collagen and accumulate oxidative stress way before deep wrinkles appear. It is also exposed to invisible environmental factors—including stress, pollution, UV exposure, and more—that contribute to visible aging in our 20s and 30s. Rodan + Fields directly combats the resulting dullness, uneven tone, and early fine lines. Anti-aging is less about correction and more about prevention.
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Aniyah Morinia is a beauty and fashion editor based in New York City. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).

