5 Shopbop Brands Fashion People Can't Stop Wearing


(Image credit: @emmaleger; PICTURED: Cult Gaia dress)

I check Shopbop more than any other retailer, and I'm a shopping editor, so that's saying something. They have everything. When new events require new outfits, I'll run to Shopbop. If I have a trip coming up, I'll check Shopbop every two seconds. If there's a wedding coming up, you guessed it—I'll scroll through the retailer. Shopbop houses so many of my favorite brands, so it has naturally made its way to the top of the list of retailers I frequent. But it's not just me. My fellow editors and fashion fans can't stop wearing or shopping at Shopbop. After seeing what brands my coworkers and other fashion people have been gravitating toward, I rounded up five absolutely crowd-pleasing brands on Shopbop.

Keep scrolling to see which five Shopbop brands made the cut and why.

1. Cult Gaia


(Image credit: @itsreallynana; PICTURED: Cult Gaia dress and bag)

Cult Gaia has been loved by It girls and the fashion set since the brand stepped onto the scene in 2012. Bold colorways and Instagram-worthy silhouettes and styles have given this brand a cult following, no pun intended. I'm a huge Cult Gaia fan because its dresses make you feel like royalty. 

2. Christopher Esber


(Image credit: @emnitta; PICTURED: Christopher Esber dress)

Christopher Esber is an Australian brand founded in 2010 with showstopping designs. I wore a Christopher Esber look to New York Fashion Week in 2022, and I have never gotten so many compliments on a look. The brand's clothing usually has metallic and architectural accents. That's what personally attracted me to them. If you have a special occasion or trip coming up, I highly recommend trying a Christopher Esber piece. 

3. Reformation


(Image credit: @chrissyford; PICTURED: Reformation dress, bag, and shoes)

If there is one brand I live in above the rest, it is Reformation. I am actually wearing a Reformation top as I write this. The clothes are designed to make you feel and look your absolute best, with ultra-flattering fabrics and silhouettes. Let's not forget this brand is a favorite with the likes of J.Lo, Gigi Hadid, and many more. Not to mention the brand's mission of sustainability makes for guilt-free shopping. 



(Image credit: @gracejoshua13; PICTURED: Staud set, Brixton hat)

This brand's mission is to empower women and be accessible, and it succeeds in this with its fashion. Staud consistently produces beautiful pieces with simple shapes and happy colors. Their latest swimwear collection is so good I'm dying to get my hands on a suit or two. The perfect brand for all things summer fashion if you ask me. 

5. Ulla Johnson


(Image credit: @hayleydefilippo_; PICTURED: Ulla Johnson dress)

Ulla Johnson has been the cool bohemian brand that New York City women have loved since its inception. It has that artsy yet polished feel that is too good to pass up. From uber luxe prints and fabrics to fun accessories, an Ulla Johnson piece or two is a closet essential. 

Up next, A French Woman Walks Into H&M—8 Effortless Items She'd Buy and 8 She'd Skip

Assistant Editor

Originally from Chicago, Illinois, Grace has always been a lover of all things fashion and beauty. Upon receiving her first degree in visual communications from FIDM in Los Angeles, she moved to New York City and continued her education at LIM College, majoring in fashion media with a minor in society and culture. Grace has worked for PhotoBook magazine, Insider, and Harper's Bazaar. As a writer, Grace has had pieces published covering topics including racial justice, fashion, politics, and current events. During her free time, she loves wine tasting, creating content for her social media, spending time with friends, traveling to new places, and Pilates, and has a love for reality television, especially The Real Housewives. Grace is the person in your friend group everyone goes to for recommendations for the best place to grab drinks in NYC on a Friday night or the best hotels and restaurants to try when traveling to a new city. While fashion is her main love, she loves all things wellness and lifestyle as well. Her ideal sunday is brunching with friends then walking around furniture shopping and listening to a podcast. As the assistant shopping editor at Who What Wear, Grace loves finding the best buys out there for the WWW readers.