I'm a Fussy Shopping Editor—30 Expensive-Looking H&M Winter Items I'd Actually Buy
If you know me, you know that I'm pretty particular about shopping. I have trusted brands and favorite retailers that I frequently turn to for everyday wear, workwear, and occasion dressing, and I rarely venture beyond my established preferences. Just the other day, however, I found myself browsing H&M's website, and to my surprise, I was captivated by the stunning new arrivals. Everything, from the tailored wide-leg pants and classic jeans to the lapelless jackets and cozy knits, was beyond sophisticated and expensive looking. I had to do a double take to confirm that I was indeed on H&M's site.
This unexpected discovery compelled me to share my findings. I decided to curate a selection of H&M's most elegant winter items that ooze luxury and make it difficult for anyone to believe they were from H&M, a destination typically known for budget-friendly pieces.
If you're after a refined and stylish wardrobe this season, keep scrolling to explore and shop the 30 H&M winter finds that your closet will thank you for.
None of your friends will believe you when you tell them that this jacket is from H&M.
Sorry, dark-wash jeans—I think black wide-leg trousers look much chicer than you.
These prove that you don't have to spend over $100 to get a chic pair of jeans.
I have no notes. Style this with a black turtleneck top, knee-high boots, and a mini bag.
This perfect cardigan comes in brown, black, and ivory, but dark gray is my favorite.
If you didn't hear, hats are huge right now. Learn more and get on board.
Style with the matching Tapered Dress Pants ($35).
Short-sleeved cardigans are much more polished than long-sleeve ones. There, I said it.
Suddenly, every fashion person is wearing a sweaterdress with a fur coat and pumps.
Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself. When she's not writing, you can find her taking a Pilates class, reading a powerful romance novel, or exploring a new wellness spot in Manhattan.
-
Trust Me—Buy These 22 Things
Sorry in advance.
By Nicole Akhtarzad Eshaghpour
-
35 Incredibly Chic Finds From All of the Best Presidents' Day Sales Worth Shopping
Don't miss out.
By Jennifer Camp Forbes
-
The Most Stylish Plus-Size Fashion People Shop At ASOS—27 Styles You’ll Wear All Year Long
On-trend and classic styles ahead.
By Chichi Offor
-
New-Season Prada and Sold-Out Khaite—35 Designer Discounts You'll Regret Missing
Don't say I never clued you into these.
By Anna LaPlaca
-
I Want to Build a New Wardrobe—30 Incredibly Elegant Pieces I'm Eyeing From the Nordstrom Winter Sale
Bring on the chic outfits.
By Jennifer Camp Forbes
-
I Forgot About These Winter Boots Until Meghan Markle Styled a Pair In the Most 2025 Way
Good thing they're on sale.
By Eliza Huber
-
These 30 Incredibly Chic Picks From the Nordstrom Winter Sale Scream Cool Girl
Time to up your fashion game.
By Jennifer Camp Forbes
-
The Gray, Cream, and Navy Items I Swear Out-Rich Every Other Color Trend (Yes, Even Black)
Money.
By Eliza Huber