Summer Starts in 24 Days—24 Beauty Items in the "Damn, I Need This" Category
Shop in Shop is a monthly column dedicated to rounding up the latest arrivals, seasonal trends, and styles from our favorite brands and retailers.
There are officially 24 days until summer, but who's counting? I've been transitioning my beauty products for weeks now, swapping out my heavy-duty moisturizers for SPF hybrids, taking my highlighters out of storage, and pushing my body shimmers to the front of my cabinet. Summer isn't just a season—it's a lifestyle. It's the time of year when my makeup is the lightest, my outfits are the least fussy, and my skin is the most hydrated. I'm turning to four brands that always come through, but make a bigger splash during the warmer months. I've rounded up 24 products that are helping me achieve my summer goal of being tan, glowy, and hydrated. Below, you'll find body oils, SPF, nail polish, lip plumper, and more.
They don't refer to Vacation as "the world's best smelling sunscreen" for no reason. All it takes is one whiff of any product by Vacation to feel like you were transported to a tropical island. Don't let how divine these products smell distract you from the efficacy. The brand merges tried-and-true ingredients with proven results, beautiful scents, and shimmery finishes to create the ultimate SPF.
Although I use Tower28 year-round, it's a brand I especially gravitate toward in the summer. The products are light, refreshing, and feel like the perfect hybrid of skincare and makeup. My skin craves the SOS Rescue spray after a workout, and my summer makeup routine is incomplete without a flush of the matte powder blush.
If you type "SHEGLAM" into TikTok, you'll find hundreds of viral videos showcasing how easy it is to go full glam without breaking the bank. Whether it's the signature liquid blush or the beloved peel-off lip stain, people can't stop raving about the highly pigmented, trendy, and cost-effective lineup. Did I mention none of the products below cost more than $6?
Let's not forget the stores that shaped our love of beauty. Did anyone else make a beeline toward the makeup section at CVS as a kid? These days, I turn to CVS for my self-care essentials, which often include nail polish, face masks, and hair products. Scroll through the site, and I guarantee you'll be pleasantly surprised by the number of amazing brands you know and love.

Aniyah Morinia is a beauty and fashion editor based in New York City. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).