Winter's biggest trends are equal parts practical and fanciful: go-with-everything denim, cozy coats, quirky accessories, and runway-worthy silhouettes. Leave it to Swedish mainstay H&M to cover the full spectrum, offering both covetable, trend-forward pieces and wearable staples in its new arrivals section.
First up: plush faux fur coats. Go for a fluffy jacket in winter white when you want a full-glam moment, or try a cropped faux fur vest layered over a sweater, jeans, and boots for a look that feels effortlessly boho and cool. In the separates department, asymmetric tops are the low-effort, high-impact basics piece to round out your essentials with. Look for off-shoulder cuts, angled necklines, or twisted collarbone details that make the simple base layer feel fashion-forward.
In the winter, dark denim becomes your cold-weather foundation; the inky washes go perfectly with knits, wool, and suede. Speaking of suede, the textured fabric is showing up everywhere, from boots to outerwear and bags. For a more delicate contrast and lighter feel, lean into lace-trim details on silky camisoles or slip-inspired pieces, styling them under chunky cardigans and tailored wool coats.
These (and more!) fashion trends are ahead in our guide to the best H&M picks. Even better: Many items are currently on sale, meaning all of the options on this list ring in under $100, so you can refresh your closet without blowing your entire clothing allowance. One pro tip while you browse: Pay special attention to H&M’s premium line for elevated fabrics and upgraded construction that make these trends feel even more luxe. Now get your winter wardrobe primed for 2026.
Shop Winter 2026 Trends at H&M
Faur-Fur Jackets
Fluffy, flurry jackets are one of the biggest outerwear trends this season. Not only do the plush coats provide warmth and coziness, but they are also statement-making (even if you have a sweatsuit and sneakers underneath).
A winter white jacket for all winter long.
A bomber take on the faux fur trend. Plus, it's so versatile in this black colorway.
An evening jacket that we would wear over silky slip dresses. Or all-black looks for a touch of texture.
Aren't ready for a full fur jacket? Dip your toe into the trend with this vest that you can throw over your existing jackets or clothing.
The collar and structured silhouette make for a nostalgic look.
Asymmetric Tops
From off-the-shoulder sweaters to blouses with shawl-like detailing, asymmetric tops will be everywhere this winter. H&M has a variety of cut, color, and fabric options.
A black top that would go equally well with jeans as a miniskirt and knee-high boots.
The shoulder metal embellishment doubles as jewelry.
We love the one short sleeve, one long-sleeve look. The eggplant color is a highlight, too.
A cape-like hem will upgrade even the simplest of denim looks.
A sweater, from H&M's premium line, that's fit for nighttime.
Dark-Wash Denim
Dark denim is forever elegant but works especially well in the winter with leather boots and jackets. This season, the wash extends beyond jeans, to shirting, skirts, and jackets.
Move aside, chambray shirt, this pullover denim shirt is up next.
The flared hemline will elongate the leg. The buttons add to the retro feel.
A collarless silhouette elevates a basic jean jacket.
A versatile pair of jeans for every day.
A transitional layer for throwing over knits.
Zebra Print
While leopard and cheetah will still be ubiquitous this cold-weather season, you will notice zebra sightings as well, both as slivers of color in the form of accessories and in full-on animal-print looks.
A pop of zebra for the print-averse. The silhouette is so elegant, too.
Another one from H&M's premium collection, this skirt boasts a fuzzy mohair finish. The burgundy colorway is a fun alternative to the traditional black.
For all your winter getaways.
We wouldn't change a thing about this styling.
An oversized sweater to swaddle in on a cold day.
Suede
Is there a more fitting winter-season fabric than suede? We think not. In the months ahead, you will see it on everything, from suede pants and skirts to jackets and accessories.
A sand alternative to the many chocolate and chestnut suede jackets on the market right now.
This deep chocolate hue will contrast well against denim. The kitten heel makes it commuter-friendly.
Another styling hack we will be borrowing.
This twisted pouch will make for a fashion-forward evening bag.
Juxtapose these earthy boots with a boho skirt or a ladylike jacket.
Lace Trim
While lingerie-inspired lace-trim camisoles, skirts, and dresses may not bring to mind winter fashion, they are the perfect base layers to highlight and soften the edges of cold-season staples like jackets, boots, and knits. The styling magic lies in the juxtaposition of airy and grounded.
A lace cami that will go with everything.
Toughen up the sweetness of the lace with a leather jacket or boots.
Layer this pastel pink dress over pants in the winter, and wear it with sandals and a cardigan in the spring.
A chocolate brown dream.
A skirt that can take you from work to drinks after.
Retro Accessories
From pillbox hats to top-handle bags, accessories from decades past are back in the spotlight. Keep the rest of the look modern to avoid coming off as costume-y.
Pillbox hats are huge this winter. We love this one from the premium collection.
A topper that serves little function but looks so pretty (and opera house-coded) over silky dresses.
A top-handle bag for festivities.
These will look so chic peeking out of a faux fur jacket.
From the rich color to the sleek hardware, this bag has everything to complete the look.