The "Ugly" Shoes Elite Fashion People Automatically Started Wearing on 1 September
Once considered a guilty pleasure, UGG’s Micro Mini boots have cemented their place as autumn’s most-wanted style, because they're both practical and undeniably cool.


UGG boots have been quietly cool for a few seasons now (just ask Bella Hadid and her viral platform pair), but there’s one style currently leading the charge: the Ugg Micro Boot. Already a firm favourite on TikTok and amongst the fashion set, the ankle-skimming boot just experienced another cultural moment, courtesy of Sarah Jessica Parker. Fronting the brand’s new campaign, Parker styled the boots with that effortless, slightly eclectic downtown energy she’s known for. If Carrie Bradshaw could wear UGGs, this would be the version she’d pick.
But the A-list endorsements don't end there. Bella Hadid—who arguably sparked the UGG revival in the first place—was spotted wearing her Micro Minis in Aspen this summer, styling them with off-duty nonchalance that only adds to their appeal. It’s the perfect reminder that UGG’s resurgence has been bubbling away for years, evolving from a guilty-pleasure boot into a bona fide fashion staple. From Elsa Hosk to Hailey Bieber to Gigi Hadid, the brand has collected more It-girl fans than ever before.
So, why the Micro Minis? They feel right for now—easy, practical, and just the right side of nostalgic. They tuck neatly under wide-leg jeans, add a playful twist to jeans-and-coat outfits, and yes, they’re cosy enough for Sunday coffee runs. With Sarah Jessica Parker flying the flag in the latest campaign and Bella Hadid co-signing them on the slopes of Aspen, it feels official: the boots aren’t just back, they’re here to stay.
Whether you’re team platform or prefer the classic flat Micro Minis, keep scrolling to shop the UGG boots topping every fashion person’s wish list this season.
Shop The Classic Ugg Micro Boots
Shop The Ugg Ultra Mini Platform Boots
Shop The Ugg Tazz Slippers

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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