This Elevated Amazon Brand Has a Major Fashion Following—30 Chic Items to See Ahead of Prime Day

Woman in a black tube top.

(Image credit: @nnennaechem)

We know that searching for chic fashion finds on Amazon—while sometimes thrilling—is exhausting for the most part. Scrolling through tons of product is not always an easy feat. Luckily, there's one fashion-forward brand our editors and cool girls make a direct beeline to when looking for elevated and affordable pieces, and that is The Drop.

The Drop is best known for its chic and minimalistic basics, and I'm always spotting cool fashion people wearing effortless pieces from the brand. Last week, I saw Jacey Duprie in the chicest black linen The Drop dress, which looked triple the price.

With Amazon Prime Day fast approaching (taking place on July 16 and 17), I'm sharing some of my favorite pieces from The Drop to add to your cart ahead of the big event, from easy dresses to sleek sandals. You won't regret these pieces below.

Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.