15 Chic Zara, COS and H&M Buys My 60-year-old Mum and I Both Love

My 60-Year-Old Mum Has Better Taste Than Me—15 Chic Zara, COS and H&M Buys She's Eyeing Up Now — (Image credit: Zara, H&M, COS)

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The 15 Chicest Zara, COS and H&M Buys for July 2026:
1. Zara
2. COS
3. H&M

I've always known my mum has great style. In fact, there are plenty of times when I'll send her something I've found online only for her to reply that she'd already saved it herself. Our tastes have always overlapped, which means we spend a lot of time sharing shopping links and wardrobes. Lucky me!

Lately, I've noticed she's been especially good at spotting the kind of elevated summer buys that make getting dressed in the heat feel easy. While I'm sometimes distracted by new trends, she's brilliant at picking out timeless pieces that look far more expensive than they are, and more often than not, I end up wanting exactly what she's added to her basket.

Right now, Zara, COS and H&M are the three high-street brands she's browsing most, and after seeing everything she's bookmarked, I have to admit her wish list is far better than mine. Scroll down for the 15 pieces we're both eyeing up now.

The 15 Chicest Zara, COS and H&M Buys for July 2026:

1. Zara

ZARA

Bomber Jacket in Pink

We're not sure what we love more: the collarless design, voluminous silhouette or the pink!

ZARA

Trousers With Vents in Oyster-White

Easy-breezy but still with a little structure.

ZARA

100% Linen Blazer in Ecru

I get so much wear out of my white linen blazer.

ZARA

Pleated Dress in White

We love a drop-waist dress.

ZARA

Lace Short Sleeve Blouse in White

Lace-trimmed blouses are one of the season's biggest top trends.

2. COS

COS

Pleated Belted Linen Shorts

A vibrant pop of colour is never out of place in the summer.

COS

Riviera Hand-Woven Tote Bag – Straw

I think this is about to become the latest addition to my basket-bag collection.

COS

Fluid Cotton Balloon Trousers

COS is renowned for its excellent trousers, and this trending balloon shape is no exception.

COS

Clean Cut T-Shirt

The tee all our editors recommend.

COS

Minimal Leather Sandals

With a moulded footbed for comfort.

3. H&M

H&M

Lace-Trimmed Wrap Top

This is just waiting to be packed into my holiday suitcase.

H&M

Oversized Linen Shirt

The oversized cuffs are so chic.

H&M

Broderie Anglaise Cotton Dress

A certified heatwave-proof dress.

H&M

Bandeau Peplum Top

Peplums don't have to be exaggerated.

H&M

3-Pack Chunky Rings

A fun and easy way to accessorise any summer look.

Poppy joined the Who What Wear UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for several publications, including Women's Health, The Times and Marie Claire.

As WWW UK’s managing editor, Poppy looks after the content calendar and all output across the brand, in addition to working with contributors and supporting with social media planning, branded content, marketing and brand strategy. A keen eye for detail means Poppy oversees the production of tentpole moments such as special issues, events, gift guides and more. You won’t find many articles by Poppy on site, but when you do there’s no doubt they will either be focused on dresses, handbags or classic high-street buys she shares with her mum. Or better yet, all three!