If You Have The Row Taste on a Budget, These $98 Fall Flats Are For You
Shop the best-selling chic-yet-comfortable shoes.

If you've ever looked for an affordable alternative to The Row's $820 Elastic Ballet Slipper, which is now sold out, there's one option that consistently comes up (for $722 less): Madewell's Greta Mary Jane Flat.
Even beyond its "The Row on a budget" comparison, I've seen them pop up on my TikTok For You Page, recommended as a walking shoe you can do 20,000 steps in. For people who aren't big on wearing sneakers, there's a niche for options that are both chic and comfortable, which the Greta Mary Jane Flat is often categorized as.
As the product description reads: "Our best-selling leather ballet flats have a perfectly squared-off toe, an elastic Mary Jane strap and dozens of five-star reviews. Plus, our MWL Cloudlift Lite padding makes it feel like you're walking on a... well, you know." The black colorway is a staple, but it also comes in an on-trend burgundy.
Keep scrolling to shop the $98 shoes.
Madewell Greta Mary Jane
Shop More Madewell Shoes
Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.