The Coolest Fall Staples Are at H&M, Abercrombie, and Madewell—You'll Love These 35

Pictured: H&M Oversized Mohair-Blend Sweater ($75)
The fall new arrivals continue to trickle in, and trust me. There are a lot of good finds. Three of my go-to stores—H&M, Abercrombie & Fitch, and Madewell—have particularly strong fall merchandise. I scrolled through the latest offerings to curate an edit of items that I think have the power to become true wardrobe staples because they're cool, modern, and versatile, and they could be styled with a range of items already in your closet.
Below, you can shop cool sweaters that pair flawlessly with jeans, trousers, and skirts. Looking for a new jacket to get you through the season? Yes, there are plenty of elevated silhouettes. Of course, there are also stylish accessories that just might become mainstays in your daily rotation.
Keep scrolling to shop cool fall staples from H&M, Abercrombie, and Madewell.
H&M
Abercrombie & Fitch
Madewell

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
The Top 10 Things to Buy This September If You Want Cooler Outfits and More Compliments
Fall is in full swing.
-
France Is a Mindset—7 Parisian-Chic Outfits I'm Wearing This Fall in NYC
Elevated basics and monochromatic ensembles.
-
I Asked a Fashion Designer What to Buy From H&M Studio's Pre-Fall Collection—Here's What She Said
Everything is seriously so good.
-
These 33 New Fall Zara Items Are Giving Off "I'm Chic Walking in a Metropolitan City" Energy
Cool, elevated, and forward pieces.
-
Abercrombie Sucked Me Back Into Their Orbit With These 25 Incredibly Chic Fall 2025 Finds
So, so good.
-
I'm a Fashion Editor on a Budget—27 Incredibly Chic Fall Finds That Will Get You More Bang for Your Buck
Stellar under-$150 finds right this way.
-
Soft Knits and Suede Boots Are on My Mind—Here's What's in My Nordstrom Cart
Get in the fall mood with these chic picks.
-
Fall Collections Are Starting to Land—These 33 Revolve Items Are Smart Purchases
Just think about the cost per wear on these.