I Shop for a Living—21 Elegant and Joyful Luxury Buys You'll Turn to Every Summer
From a classic shirt to a striking holiday dress, these are the summer investment buys that are truly worth it.


Save for a few cooler moments, summer is well underway, bringing with it sunshine-clad days, high temperatures, and a long-awaited wardrobe switch-up. After months of heavy wools and insulating layers, it's time to strip back to simple dresses and sandals, pull out our airy linen buys and settle into summer dressing.
Every year, we reach this moment when, in the blink of an eye, the temperatures skyrocket past 20 degrees and the scramble to assemble warm-weather outfits begins. For many of us, that can lead to last-minute shopping for pieces that will 'do for now' without really considering their longevity and timeless appeal. That's where I come in.
This edit is your guide to worthwhile investments for the summer season. Staples will be included for those who haven't yet snagged an excellent pair of tailored linen trousers or a reliable white summer skirt, whilst there's also space for more playful styles that come out in summer. Thinking intricate embroidery that brings a boho feel to dressing, or an expertly crafted woven bag that will see you through plenty of summers, thanks to its high quality and precision. Bold shades are also welcome to reinvigorate our trusted staples, and emulate the blue skies and yellow sunshine that will become our norm for the next few months.
So, if you're ready to invest in your summer wardrobe, keep scrolling to shop the best designer summer buys for 2025.
Shop the Best Designer Buys for Summer 2025:

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
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