Curating shopping lists is my thing. It comes with the territory as the shopping director here at Who What Wear. Creating edits at the start of a new year is particularly enjoyable for finding fresh items that could become staples for the year ahead. Below, you'll find just that. I rounded up all of the pieces I'm thinking about for 2025. While each item is unique, they're all chic, cool, and modern.
Keep scrolling to uncover a gorgeous suede trench from Ducie that's featured above (it's beyond); a dreamy knit from Banana Republic that could become a go-to; next-level accessories and shoes from labels like Louis Vuitton, Coach, Staud, Prada, Chanel, and Tiffany & Co.; and so much more.
Banana Republic
Cotton-Silk Crew-Neck Sweater
This color will be everywhere this year. Plus, Banana Republic makes amazing sweaters.
Ducie
Corrin Suede Coat
Ducie's outerwear range is absolutely divine. Suede trench coats will be a go-to for fashion people this year.
Bobby Schuessler is a fashion editor with over 15 years of editorial experience covering shopping, style, and beauty. He's spent over a decade at Who What Wear, currently leading the shopping team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives, with brands including Gucci, Nordstrom, Sunglass Hut, Cartier, and Old Navy. He also appears on camera in video and shopping livestream franchises, and is the star of Who What Wear's scripted show, Retail Therapy.