I've Shopped at Reformation for 11 Years—These 27 New Fall Items Will Sell Out First
From the day I caught wind that Reformation had started selling online way back in 2013, I was hooked. While my shopping cart may look a little different now than it did in my 20s, I'm still as big of a fan of the brand as ever. And its pieces keep getting better and better. I love shopping at Ref as much in the fall as I do in the summer (if not more) and am currently blown away by the new sweaters, denim, outerwear, boots, and bags it has in stock. Every fall basic and trend your heart desires is already present and accounted for.
Given that I've probably made a Reformation purchase every month for over a decade and check its new arrivals weekly, I'd say that I'm kind of an expert on the brand at this point. So I created a little roundup for you of the fall pieces that I predict will sell out first. (In all honestly, some of them have already started to.) So if you're thinking of placing a Reformation order soon, you should probably start with this list before some of the best items disappear from stock. Keep scrolling to shop for your new favorite fall pieces, courtesy of Ref (and, well, me).
This post was published at an earlier date and has since been updated.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic, Rich-Looking Nordstrom FindsEverything is under $150.
-
H&M Just Dropped a $40 Version of The Row's Winter Flats I Keep Seeing on Chic New YorkersA sell-out is imminent.
-
The 30 Items Set to Define Winter 2025 FashionWhat to buy before the temperatures drop.
-
Looking Chic This November Means Owning These 10 ItemsBring on the compliments.
-
Everything From Zara, Gap, and Reformation I'm Adding to My Cart Ahead of Black FridayFrom satin skirts to faux-fur coats.
-
Yes, Affordable Cashmere Lounge Sets Do Exist—These Are the 17 Best OnesThese will sell out fast.
-
Here's the Comfy Yet Incredibly Chic Boot Style Fashion People Are Already Wearing on RepeatThese make any outfit look more expensive.
-
This Is the Chic Bag Trend Fashion People Swear By Right NowBring on the compliments!
