The Coveted Jewelry Designers Entering Group Chats on the Upper East Side

Lately on the Upper East Side in New York, one thing has become clear: Jewelry has surpassed bags and clothes as the most collectible investment. A string of new fine-jewelry boutiques have been popping up on Madison Avenue as the area is redefining itself as a shopping destination, only further cementing the neighborhood as a hub for jewelry shopping. London-based jeweler Jessica McCormack is one of the latest brands to open up a brick-and-mortar store in the area, reflecting the popularity of the brand in the area.
There is a subset of very specific jewelry designers that all of the most stylish people are wearing and coveting. In particular, there's a new wave of young designers who are defining what fine jewelry looks like today. Ahead, shop the fine-jewelry designers the fashion set is investing in or, at the very least, texting their friends about in group chats.
Jessica McCormack
The London-based brand now has a flagship store on Madison Avenue on the Upper East Side. Celebrities including Rosie Huntington-Whiteley and Zoë Kravitz are frequently spotted wearing designs from the jewelry house.
Sophie Bille Brahe
Sophie Bille Brahe's fine jewelry is designed in Copenhagen. The founder takes inspiration from the ocean and the night sky with designs that include swirling waves that resemble a wave in motion and earrings that mimic clusters of stars.
Arielle Ratner
Arielle Ratner is a New York fine-jewelry brand specializing in antique diamond engagement rings and jewelry.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen has worked with brands including Prada, Chanel, and Tiffany & Co., and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
-
The Miuccia Prada Way to Wear a Scarf in 2025
It's none of the ways you think.
-
Strong, Feminine, and Red Carpet–Ready: Sarah Burton Has Hit Her Stride at Givenchy
The designer's sophomore collection is already a hit in Hollywood.
-
Satin Scarves, Primary Colors, and Soft Tailoring—Michael Rider Continues to Put His Stamp on Preppy-Bourgeois Style at Celine
Inside the designer's sophomore collection.
-
Elegance, Innovation, and Meghan Markle—Pierpaolo Piccioli Makes His Debut at Balenciaga
Inside the spring 2026 collection titled The Heartbeat.
-
From Subdued to Overstimulated: Glenn Martens Makes His RTW Debut at Margiela
With Kim Kardashian and Kylie Jenner in the front row.
-
Romeo + Juliet, The Virgin Suicides, and More Late-'90s Films Inspired This Victoria Beckham Collection
An all-grown-up take on teenage dressing.
-
I'm a Frugal Shopper, But I'd Be Willing to Splurge on These 28 Worth-It Fall Items
Now I just need a black Amex card.
-
The 6 Fall Outfit Formulas That'll Get You a Seat at The Row's Paris Show
Effortlessly sophisticated.