Suddenly, Sophisticated Women In London and Copenhagen Are Carrying This Elegant, Under-the-Radar Bag
Toteme's design ethos is enduring and understated, and the Day Tote is a prime example of that. From croc-embossed leather to smooth suede, explore the styles below.
In understated wardrobes across the globe, you're likely to find at least a few additions from Toteme. The Stockholm-based label entered the fashion space with a clear aesthetic: elevated, timeless and understated. Well before the quiet luxury movement, there was Toteme. For those in the know, the pieces are easy to identify through clean lines, considered design details and an enduring look that goes well beyond flash-in-the-pan trends. So much so that the brand has a series of signature pieces, beloved well beyond their first introduction, and featuring on wish lists year after year. One such piece is the Day Tote.
The slow approach to dressing has remained at the core of Toteme's creations since it launched. In turn, a series of its best pieces have managed to outlast the trend cycles, like the scarf coat that returns every single winter or the trench coats that return every single spring and autumn. When it comes to bags, the brand has established a series of beloved buys, from the consistently spotted T-Lock to the more recent cocktail bag. Alongside, you'll find the Day Tote, the most spacious silhouette primed for everyday or weekend breaks, ideal for the overpacker who wants to carry their laptop, notebook and diary along, whilst retaining the overall sophisticated look of their outfit.
Whilst some bags boast an elegant design and others are savoured for overpacking, the Day Tote seamlessly brings the two together. Capacious in size without looking oversized, the tote bag's polished finish has ensured it retains its adoration through the years. The distinct lack of logos or branding, save for a discreet embossing, stays true to the brand's restrained approach to design.
The Toteme Day Tote is currently available in suede, grained, croc-embossed and smooth leathers in a series of understated colourways. The bowling bag silhouette offers easy access to your treasures with a zip-around closure. In terms of size, the medium is the smallest, followed by the standard and the recently introduced 'traveler', specially designed for trips away. All of the iterations come with a detachable long strap to accompany the top handles and offer various ways to wear. If you like your bags timeless, sleek and impeccably designed, you'll want to scroll on.
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Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.