The Pretty Yet Unexpected Dress Trend I’m Seeing Everywhere, From New York to Mallorca

This summer, I've spotted an unexpected dress trend slip onto city streets alongside the more predictable strapless and poplin styles. Slowly but very surely, the nightie dress trend has been gaining momentum and it's about to hit peak appeal. In fact, this may have happened already, given the sheer amount of people I've seen wearing a nightie dress lately.

Emulating the energy of a nightgown, the nightie dress trend offers a lightweight and breathable dress solution for hot summer days. Decidedly romantic in its silhouette and detail—designs often feature intricate embroidery or delicate lace hems—a nightie dress is a fun and pretty addition to any frock collection.

Influencer wears the nightie dress trend.

(Image credit: @chanelmckinsie)

The charm of a nightie dress lies in its breezy fabric and flowing design. Skimming the body in a light and comfortable way, the dress trend pulls from nightgown designs across the decades for a graceful summer dress that can stand up against the heat of summer.

Influencer wears the nightie dress trend.

(Image credit: @hodanyousuf)

Capturing the hearts of New Yorkers by the day, I've spotted the playful dress trend styled with ballet flats and colourful cardigans for a pretty and wearable take. Elsewhere in Europe, the trend has been taking off in Berlin and Amsterdam, paired with leather boots and barely-there flip-flops.

Influencer wears the nightie dress trend.

(Image credit: @fiahamelijnck)

I've already seen the growing trend at several of my favourite stores too. Naturally, sleepwear brand If Only If hosts a wide and tempting collection of nightie-inspired designs, whilst high-street labels including The White Company and Free People have added the elegant trend into their latest collections too.

Influencer wears the nightie dress trend.

(Image credit: @mimixn)

Read on to discover our edit of the best nightie dresses.

Influencer wears the nightie dress trend.

(Image credit: @oliviamarcus)


Natalie Munro
News Writer

Natalie Munro is Who What Wear UK’s news writer. Having worked in the fashion industry since her time at university—where she obtained a BA in Journalism from University of the Arts London, Natalie's experience spans journalistic and styling roles. In the early stages of her career Natalie predominately worked on editorial shoots for fashion publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK, before moving into journalism roles.

On completion of her degree she interned in the editorial team at British Vogue and later went on to freelance for the publication. Here, she developed her interest in reporting on the latest fashion news and trends. Inspired by the dynamic nature of the industry, Natalie went on to write for other lifestyle and fashion brands and publications before taking on the role as News Writer for Who What Wear.

With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Focusing on trends on and off the runway, as well as street style and celebrity fashion, Natalie reports on a daily basis, ensuring that she remains ahead of the trends. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.