Finally, I Tried the Best-Selling Jeans Fashion People and Editors Can't Stop Wearing
I've tried on hundreds of pairs of jeans, but the Reformation Cynthia Straight Jeans are the best I've tried in years. Now, I can't stop wearing them.
Our readers are some of the chicest shoppers around. With a keen eye for expensive-looking high street buys, smart investment pieces and the latest trending styles, I often find myself searching through our data to see what this stylish group has their eye on right now. With many of us seeking to build a capsule wardrobe that works smarter, not harder, there's been an uptick in staple denim sales recently. In particular, the Reformation Cynthia High Rise jeans. As a pair that is consistently praised by my denim-obsessed friends, I headed in store to see if they live up to my (very) high standards. Spoiler: they definitely did.
Ask any of my fellow editors or close friends, and they'll all agree that I can be picky with denim. It's a huge part of my wardrobe, relied upon at least five days a week when building my elegant outfits. Finding the perfect pair of jeans can feel as big a task as hunting down the latest It buy, but with time and expertise on my side, I make a concerted effort to hunt out the very best pairs, and make adding a great pair of jeans to your wardrobe that much easier. And the Cynthia jeans have just joined my all-time favourites list.
I don't think I'm alone in my trials and tribulations with denim shopping. Many of us have settled for almost perfect pairs: a great cut but not the best fit, a good fit but not the best denim quality. Often, that means our wardrobes have a selection of similar styles that each separately cover all the great denim bases, but this pair brings them all together.
The Cynthia jeans are a classic straight leg cut, an enduring shape in any capsule wardrobe, and one we're seeing stylish people lean more on for 2026 (just look to the rise of the stovepipe jean). Flowing straight from the top of the leg to the hem, this enduring cut is one you'll rely on time and time again, and has an innately polished appeal. Fit is incredibly important with jeans. Whether we're pairing them with a flowing top or tucking in a satin camisole, we want the jeans to hug in all the right places, and this pair certainly does. I tried on my regular size, and they fit just right.
Normally, I like a little stretch with my denim, but this rigid pair surprised me with its comfort and lightweight denim. The style is made from 57% Regeneratively Grown Cotton and 43% TENCEL Lyocell, and is made from Good Earth Cotton, which is the first climate-positive farm in Australia. This pair also comes in three lengths: short, standard and long, to suit various heights. I'm 5'2" for reference, and found the standard style a good length for me, but I also got my hands on the short version for reference below.
Florrie wears the Cynthia High Rise Straight Cropped Jeans in Short (£178)
Shop the Reformation Cynthia High Rise Straight Jeans
Shop More Reformation Best-Sellers
If you prefer a wide leg, I can't recommend the Cary jeans enough. They also come in a high-rise version if you prefer.

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.