If Your Goal is "Minimalist Luxury", These 30 Buys from COS, MyTheresa and Massimo Dutti are the Answer
Trust me, they're so good.


H&M's Premium Selection. NET-A-PORTER's wardrobe essentials. Take a look and it's easy to find plenty of minimalist edits on the market at the moment. Whether it's a high-street take on runway or designer collections that focus on stripped-back simplicity, luxe minimalism is no longer a "trend", it's a way of life. And unlike the much discussed "quiet luxury" aesthetic, these pieces often fly deliberately under the radar. After all, the idea is a capsule edit of mix and match pieces so discreet that they become an intrinsic part of your everyday uniform. Fans of The Row, Toteme, and Phoebe Philo's Céline will know this look all too well—functional, yet fashionable clothes are the fashion insiders calling card, and now it's made its way onto the high street too, you can shop the look without having to empty your bank account. Every effortless dresser's dream.
So, how exactly does one tap into the look? It's all about premium quality fabrics, considered cuts, and a timeless colour palette that will still look as good in ten years time as it does now. So, if your wardrobe already comprises boxy blazers, tailored trousers, and sleek accessories, or you're just aiming to refresh your look for summer 2025, keep scrolling to see the pieces that I'm confident have the look down to a perfect white tee, and they're all from industry giants Massimo Dutti, MyTheresa and COS.
New in Massimo Dutti:
New in MyTheresa:
The Row's 'affordable' (compared to the Margaux) '90s shoulder bag used to be impossible to get hold of, now they've brought it back and fashion people are going wild for it again.
New in COS

Remy Farrell is a London-based fashion editor with 10 years of experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the fashion teams for titles such as Grazia, Elle, and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com After expanding an assisting and styling portfolio that includes talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she ventured into beauty, compiling reviews and diverse beauty content.
In her role as fashion editor at Who What Wear, Remy is interested in discovering new brands to share with the WWW UK readership, and loves uncovering hidden gems to make shopping accessible to everyone.
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