Welcome to the WWW Fall Shopping Guide—Our Favorite Picks at Every Price Point


(Image credit: @anna__laplaca)

If you're getting a little tired of the summer heat and are ready to pull out your fall pieces from storage, you've come to the right place. As much as we love the feeling of summer, we're right there with you in preparation for the next season. Can you blame us? Sweaters, boots, blazers, oh my! There's just too much territory to cover and gain excitement for. Plus, layering offers more styling options, and there's a further variety of items on the market to work with.

We've covered a majority of fall trends and new arrivals from all your favorite retailers on the site, so how about we add a little shopping guide to the mix? Below, we've rounded up our favorite picks of the season at every price point, from $15 deals to $3000 investment-ready pieces. Think of this as a little peek into the minds of us editors since a lot of our days are spent scouring runways, street style, and your favorite stores' new-arrivals page. Trust us when we say the selection below is very good.

Under $50

Under $150

Under $250

Under $500


Assistant Market Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.