The World's Best Shoppers Share What We Should Buy for Fall

Fashion’s most exciting season is just around the corner, and if you’re looking for a little guidance and inspiration on what to invest in for fall, then this one’s for you. We tapped the world’s best shoppers to pick their brains on the trending items to buy this season. These sartorially savvy women are always two steps ahead of the fashion curve, they’re attuned to every brand under the sun (from the big fashion houses to emerging designers), and they’re on top of all the latest seasonal trends before everyone else. So it's best we listen up.

From the of-the-moment brands you want to be spotted in this season (Bottega Veneta!) to classic pieces that will see you through every occasion this fall (check blazers!), scroll below as our world’s best shoppers share their must-have picks to buy for the season ahead.

Tiffany Hsu: Fashion Buying Director, MyTheresa


(Image credit: @handinfire)

Elizabeth von der Goltz: Global Buying Director, Net-a-Porter


(Image credit: @elizabethvdg)

Lisa Aiken: Fashion & Buying Director, Moda Operandi


Jessica Raiter: Fashion Director, 11 Honoré


(Image credit: Jessica Raiter)

Rebecca Brewer: Senior Buyer, FWRD


(Image credit: Rebecca Brewer)

Sherri McMullen: Boutique Owner & Buyer, McMullen


(Image credit: Sherri McMullen)

Aisling McKeefry: Head of Design, ASOS


(Image credit: Aisling McKeefry)

Up next, 13 of the most wanted bags—all under $300.

Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.