Nordstrom Has So Many Cool Emerging Brands—I'm Freakishly Obsessed With These 8
It's no secret just how much I shop at Nordstrom. For as long as I can remember, the retailer has been my go-to source for all things fashion and my first destination for any closet essentials that need replenishing. While the site is filled with heavyweight brands like Gucci, Nike, and Ugg, you might not be aware that it's also home to some of the coolest on-the-rise labels that only the most devoted of fashion people know about. They're all hiding in Nordstrom's section called Space: Emerging and Advanced Designers.
Tab over to this section of Nordstrom's website and you'll be met with plenty of sartorial goodness, the likes of which are typically found at sites like Ssense or Farfetch. Thanks to Olivia Kim, Nordstrom's VP of creative projects, the retailer is now home to a number of fashion's most exciting indie labels like Isa Boulder's stunning swimwear, YanYan's creative knits, or Puppets & Puppets' romantic silhouettes. Here, I'm getting you acquainted with my eight favorites.
1. A. Roege Hove
If low-key cool Scandi style is what you're after, A. Roege Hove is not to be missed. The conceptual knitwear is a nod to the '90s with knee-length skirts and semi-sheer materials that feel understatedly sultry. Its tie-front cardigans, in particular, are what I'm spotting all over Instagram right now.
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2. Isa Boulder
There are bikinis and then there are Isa Boulder bikinis. The Balinese label deserves a category all its own for its signature pearlescent finish, ruching details, and cool use of underwire. The matching sets are a fashion-insider staple for any trip to the beach.
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3. Kathryn Bowen
Between the return of Miu Miu's ballet flats and the popularity of pastels like baby pink, all signs point to the rise of the balletcore aesthetic. Nobody distills this quite like Kathryn Bowen does. The Canadian-born, London-educated designer uses vintage garments as the jumping-off point to her beautifully tailored pieces. The fluttery mesh tops and wrap skirts are not to be missed.
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4. Paloma Wool
Instagram darling Paloma Wool always delivers on the main-character energy. Her colorful and offbeat designs are as fun to wear as they are thoughtful to make since the Barcelona brand is committed to local and sustainable production practices.
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5. Renaissance Renaissance
Describing themselves as "a celebration of women-led couture", renaissance renaissance offers elegant eveningwear that accomplishes its aim of celebrating the female form with hourglass silhouettes and beautiful draping.
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6. YanYan
YanYan's quirky knits are fully of handmade details and whimsical embellishments that give each piece an arts-and-crafts vibe that's an immediate conversation starter.
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7. Puppets & Puppets
New York-based Puppets & Puppets infuses fantasy and surrealism into its collections. The sculptural silhouettes toe the line between art and fashion and feel at once vintage-inspired and forward thinking.
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8. Shushu/Tong
Shushu/Tong focuses on serving up sweetly feminine style with its signature twist. Designers Liushu Lei and Yutong Jiang launched the brand in 2015 after sharpening their design skills at Simone Rocha and Gareth Pugh, respectively. The duo sets out to "push the boundaries between girl and women" and redefine our ideas of femininity with its playful take on 1950s motifs like the shift dress, which it's assigned an exaggerated bow and modern cutout.
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Next, the seven fall jacket trends we're skipping and what we're opting for instead.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
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