I'm an Expert at Easy, Elevated Style, and I'm Obsessed With This Collection
Sponsor Content Created With DKNY
I somehow already have plans for every single weekend this summer. As my group chats filled up with discussions over long-awaited reunions and "WYD next Sunday?" messages, I realized more and more that my wardrobe needs to get with the program in order to comply with both this beautiful weather and my growing social calendar. I've long been an advocate of elevated, easy looks that can be dressed up or down, so DKNY's Pure Collection––in all its easy linen glory––is very much on my radar.
The iconic New York brand has been a go-to for fashion editors for as long as I can remember, and this dreamy collection that's launching just in time for summer is making getting dressed for every event on my calendar 100% effortless. Think linen tops and pants that you can wear as a set or separately and maxi dresses you can style with heels or those chunky slides you splurged on—basically the ultimate breezy collection to make you feel like you're starring in your very own New York summer movie, heading to brunch or the Hamptons or wherever the fashion people might be. I'm fully ready to make up for last summer's lost time, and I can't wait to wear these four looks on repeat.
I can't think of any look that can handle a 90-degree weekend more stylishly and effortlessly than a maxi-length white dress. It's the ultimate editor summer staple, particularly when styled with deep-chocolate brown sandals and vintage-inspired gold jewelry. What really makes this one special is the tiered ruffle at the hem. (We've been waxing poetic on this design detail for summer—it's instant vacation vibes.) This look will take you from beachside hangs during the day to sunset soirees with ease.
If the thought of going out to dinner every weekend is still slightly overwhelming, there's no shame in wanting to stay in. I'm personally planning on hosting a little more than usual this summer. Let's say you're having an intimate dinner alfresco? Then a breezy linen set is the way to go for just the right dose of that I-got-dressed-up-to-stay-home energy. Matching sets have gone from a trend to a staple you can style in so many different ways. I personally love the modern boxy cut of this top and the drawstring accent of the pant. It's a full vibe: You're comfortable; you're chic; and you look like someone who's spent time tending to her garden all summer.
This is just the outfit for those days when you have plans to go out for brunch. The black dress taps into some subtle athletic trend details (note the racerback cut and that very intentional V neckline) and is the easy-to-wear piece you'll end up reaching for on repeat. If your friends are like mine, the day will likely not end after your post-meal cappuccino, so you'll thank me for finding a flawless dress that will take you anywhere you end up with ease.
For those who loved wearing comfy clothes during the better part of the last year, the next natural phase of your go-to look is a pair of elevated wide-leg linen pants for a night out. Bonus points if it's in a shade of pink—the color has been trending for summer. I love styling this softer look with strong black accessories for a little bit of drama and tapping into Y2K trends like open-toe mules and a boxy, padlocked bag. The vibe is cool and intentional but still completely effortless.
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Nayiri is Who What Wear's Commercial Strategy Director for Branded Content and is based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10.
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