Here at Who What Wear, we talk about shopping every day. Some items are timeless and cyclical, as in they always come back around. Others are entirely niche, unique and undeniable in demand. In our opinion, a well-curated wardrobe is made up of pieces from either end of the trend spectrum. In most cases, you need to balance the classic with the directional to set your style apart from the rest. And this is something the WWW team practise as well as preach.
Below, our editors have shared their wish lists for 2020. Although each editor has a very different sartorial stance, there's a common theme to each of their lists: They're made up of wardrobe essentials and pieces that are set to be at the top of the trend agenda next season.
From the shoes that have proved to be divisive amongst fashion circles and the bag that dominated 2019 to the sleekest pair of round-the-clock trousers and the necklace that'll go with everything you own, we've compiled the ultimate 2020 starter kit. Keep scrolling to see the pieces for yourself, and then start formulating your own 2020 wish list.
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ALYSS BOWEN, SOCIAL MEDIA EDITOR
(Image credit: @alyssbowen)
Zara
Cropped Cardigan With Belt
I have a feeling this is going to sell out fast.
Simon Miller
Low-Tracker Shell-Trimmed Leather Boots
Thick-soled shoes are still high on my agenda.
Ganni
Fair Isle Buttoned Cardigan
A Fair Isle knit you won't mind wearing through until spring.
Levi's
Ribcage Wide Leg Jeans
There must be a reason everyone raves about these jeans. I can't wait to find it out for myself.
A.P.C.
Half-Moon Saffiano-Leather Cross-Body Bag
I've always admired this bag from afar, so I'm making a point of investing in it in 2020.
EMMA SPEDDING, EDITOR
(Image credit: @speddingemma)
Albus Lumen
Point-Collar Terry Cotton-Blend Polo Top
After writing the 2020 trend report, one of the items I want the most for spring is a simple polo shirt. The Albus Lumen ones are seriously chic.
LVIR
Ribbed-Knit Tank
Speaking of basics, I also want a fine knitted tank top like this from LVIR.
Theory
Stretch-Wool Culottes
Another 2020 key buy I'm very into is the short suit, and this Theory one is a real beauty.
& Other Stories
Ribbed Wool Blend Polo Sweater
This is pretty much my dream knit.
Topshop
Yellow Faux Fur Trim Coat
If I have to wear a coat, it might as well be as jolly as physically possible.
JOY MONTGOMERY, SHOPPING EDITOR
(Image credit: @joy_monty)
Arket
Leather Blazer
I don't think I've ever seen a leather jacket that looks so sleek.
Topshop
Oversized Stripe Shirt
The gathering at the elbows gives this shirt a statement silhouette.
Zara
Cable-Knit Sleeveless Vest
Knitted tanks have become my winter-layering saviour, and I love the hue of this style.
JW Anderson
Pleated Wool Half-Zip Jumper
The perfect dose of retro.
& Other Stories
Flared Mid Rise Jeans
I'll be wearing the above top with these blue flares.
MAXINE EGGENBERGER, CONTRIBUTING EDITOR
(Image credit: @maxineeggenberger)
Zara
Animal Print Dress
This is just about the chicest take on leopard print I've ever seen.
S.Joon
Milk Pail Croc-Effect Bag
I predict this bag brand will be the next big thing.
Miu Miu
Cropped Crystal-Embellished Cardigan
I practically collect cream cardigans, and with its embellished buttons, this is style is near perfection.
Zara
High-Heel Boots With Laces
These boots will help take my lace-up obsession to the next level.
Laura Lombardi
Gold-Plated Chain Necklace
I know I'll wear this necklace day in and day out.
ELINOR BLOCK, ASSISTANT EDITOR
(Image credit: @nellblock)
Isabel Marant
Julian Curved-Hem Cashmere and Wool Sweater
I'll never not want an Isabel Marant knit.
MaxMara
Afoso Trousers
I know these black trousers will never date.
Ganni
High-Neck Bouclé Wool-Blend Coat
Practical but still super fashiony. The ultimate garment, in my opinion.
Bottega Veneta
The Pouch Large Leather Clutch
I didn't want to give into it, but resistance is futile when it comes to Bottega.
Aquazzura
Serpentine 75 Suede Sandals
Chic, chic, chic.
ZOE ANASTASIOU, FASHION EDITOR
(Image credit: @zoepopi)
Theory
Houndstooth Woven Blazer
I can always rely on a double-breasted blazer to make my outfits feel sharp.
Le Kasha
Silk-Satin Midi Skirt
I'm a sucker for slip skirts, and this blush-pink shade will help bring my looks bang up to date.
Veja
Campo Leather Trainers
A fashion-girl essential.
Staud
Amal Bag
Prepare to see this shoulder bag everywhere.
Matteau
The Tiered Cotton Dress
I'm already thinking ahead to summer (the entirety of which I'll be wearing this dress).
Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.