Between press releases, newsletters, sale alerts, internal emails, wish list reminders, and more, my inbox is one of those that seems to auto-fill every time I think I’ve made a dent in it. And, as someone who feels the need to have their number of unread emails below 15 or 20 at any given time, you can bet I actually go through them—all of them.
So, what stands out amongst all the noise? Quite a bit, actually. Sure, I get my fair share of spam but I'm also lucky enough to get a lot of goodness in my inbox along with it. Below, you'll find everything from new-in pieces that really made their mark on me to celeb-approved finds I've been influenced in the direction of, and tons more in between. Simply keep scrolling to see, and, of course, shop everything that caught my attention as of late.
Emi Jay
Mariposa Clip in Midnight
These clips keep getting better and better.
Prada
Buckle-Detailed Pleated Re-Nylon Mini Skirt
Moda Operandi newsletters should really come with a warning.
Anna Sui
Ssense Exclusive Blue Gisele T-Shirt
When Anna Sui and Ssense come together, you know it's going to be good.
The Row
90s Suede Bag
The suede just kills me.
Galamaar
Chemise Bra in Reverie
It's officially "think about swimwear and nothing else" season.
Amotea
Courmayeur Long Dress
I just learned about this brand and can't stop thinking about this dress.
Bottega Veneta
Intrecciato Patent-Leather Shoulder Bag
I'm betting this is BV's next It bag.
Daily Paper
Multicolor Stripe Rekwale Dress
Now that's a knitted dress.
Rat & Boa
Lazure Skirt
I love matching bikinis to cover-ups, and this set is perfect.
The Last Line
Pink Opal, Malachite And Diamond Butterfly Earring
My love for fashion butterflies knows no bounds this season.
Mejuri x Claude Home
Pebble Vessel
The only things I love more than trinkets are chic vessels in which to place them.
Leset
Lucy Crocheted Cotton Vest
It's no surprise that I'm a sucker for a set.
Who What Wear Collection
Kenzie Washed Silk-Blend Tank
It's impossible to pass on this color.
Chanel
Mules
They're on every influencer so, of course, they keep appearing in my inbox.
Miu Miu
Cotton Crochet Jacket
Cardi B recently wore the other pieces that match this cardigan and it reminded me of how badly I want it.
Nensi Dojaka
Keyhole Stretch-Silk Blend Bodysuit
Every time a celeb steps out in this brand, I'm beyond stunned.
Zara
Contrast Woven Tote Bag
It comes in neutrals too, but I really love this bag in this color combo.
Bevza
Elbow-Sleeved Melange Top
I loved Ukranian label Bevza's nautical tops when I saw them come down the runway and I love them even more now.
Since starting as a fashion intern in 2013, Nicole Akhtarzad Eshaghpour has held several roles at Who What Wear. She is currently editor at large, and in her present work for the site, she focuses on a mélange of shopping content, including her new-arrivals and Trust Me—Buy This columns as well as her weekly Trust Me—Buy This newsletter. Her interest in shopping spans everything from decoding the best luxury investments to discovering on-the-rise brands to trend forecasting, affordable fashion, and more. She holds a business administration degree from USC's Marshall School of Business and has been based in New York since 2017, when she moved from her hometown of Beverly Hills.