I Get Over 1000 Fashion Emails Per Week—Here's What Has Caught My Attention


(Image credit: @threadsstyling)

Between press releases, newsletters, sale alerts, internal emails, wish list reminders, and more, my inbox is one of those that seems to auto-fill every time I think I’ve made a dent in it. And, as someone who feels the need to have their number of unread emails below 15 or 20 at any given time, you can bet I actually go through them—all of them.

So, what stands out amongst all the noise? Quite a bit, actually. Sure, I get my fair share of spam but I'm also lucky enough to get a lot of goodness in my inbox along with it. Below, you'll find everything from new-in pieces that really made their mark on me to celeb-approved finds I've been influenced in the direction of, and tons more in between. Simply keep scrolling to see, and, of course, shop everything that caught my attention as of late

Next: I just spent two weeks in L.A.—here's what I'm inspired to buy from Nordstrom for summer

Nicole Akhtarzad Eshaghpour
Senior Market Editor

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently senior market editor. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2020, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch 90 Day Fiancé.