Editors, Influencers and Fashion People All Want This £65 Summer Dress

We're pretty well versed in both It items and incredible dresses, so you bet your new raffia tote we can spot a killer It dress from about 50 paces away. Here it is: the £65 wear-it-to-everything midi our wardrobes have all been waiting for. And it has a great pedigree, coming from our very own newly-launched sustainable and affordable fashion collection, Drop 01 by Who What Wear UK.

This dress is flattering and easy to wear thanks to its softly elasticated waist and shoulders and flowing linen-blend fabric—we haven't yet met a person it doesn't suit. But for all of its practical details, it's still incredibly "wow" thanks to the intricately designed four-in-one neckline-and-sleeve concept: You can wear this as a criss-cross halter or tie the straps neatly in a bow at the front as well as on the shoulder or off the shoulder, creating multiple silhouettes and levels of sass depending on your mood or occasion. 


(Image credit: Phill Taylor for WHO WHAT WEAR)

Lara Betiku in the green Cader dress.

It has captured the hearts of our fashion team, influencer pals and the cool women who helped us design it (huge thanks to Port Hotel for giving our community a very chic place to try everything on ahead of the launch). This timeless midi is part of a small but perfectly formed capsule collection we launched this week called Drop 01 by Who What Wear UK. It's filled with only the best summer pieces you'll feel excited about wearing now and for many hot-weather seasons to come. The pieces are sustainable thanks to a made-on-order model that eliminates a lot of the usual garment and fabric waste you'd normally accumulate, and the cost savings are redirected back to support higher wages for garment works and to educate children in the factories' surrounding areas via our partner Unfolded and their work with the organisation Pratham. 

This gorgeous style comes in two colours—a chic black and a vibrant green—and we're having a tough time choosing a favourite. Help us, won't you? Keep scrolling to see the Cader dress in action, and shop it for yourself.




(Image credit: WHO WHAT WEAR)

Style Notes: I couldn't help but take the styling to the max with mine! A giant sunhat and tan accessories really help the green to pop.


(Image credit: Phill Taylor for WHO WHAT WEAR)

Style Notes: Acting assistant editor Maxine looked incredible in this black version, showing how you can wear it on a chill day with flats and sunnies.


(Image credit: WHO WHAT WEAR)

Style Notes: Shopping editor Remy opted in for the green and provided a fun clash with a printed headscarf.


(Image credit: Phill Taylor for WHO WHAT WEAR)

Style Notes: Fancy do to go to? Take beauty editor Eleanor's lead, and try all-black accessories plus a red lip.


(Image credit: Phill Taylor for WHO WHAT WEAR)

Style Notes: Introducing Cader herself! Here she is at Port Hotel modelling the fabulous dress that is named after her and her involvement in our community of WWW Insiders. Doesn't she look fabulous?


(Image credit: Phill Taylor for WHO WHAT WEAR)

Style Notes: Content creator Eleanor Barkes gave her black midi a Parisian spin with espadrilles—it just works!


(Image credit: Phill Taylor for WHO WHAT WEAR)

Style Notes: Avalon Afriyie is not only a Who What Wear contributor but also a sustainable-fashion fan who has been taking part in our community-led design approach. This dress is a statement in itself, so you don't even need multiple accessories to make an impact.


Style Notes: The skirt on this style is full of fabric that gives great movement, but it's still super lightweight and good for a hot day.


(Image credit: Phill Taylor for WHO WHAT WEAR)

Style Notes: Remy took this look to the streets with the addition of a macramé bag and oversized shades—perfect for a city stroll.


(Image credit: Phill Taylor for WHO WHAT WEAR)

Style Notes: Lara loved the dress so much she got it in both colours! We're enjoying her addition of chunky lace-up sandals to offset the cute vibes of the dress itself.


(Image credit: Phill Taylor for WHO WHAT WEAR)

Style Notes: When in doubt, add neutral accessories, and go!

Click to shop more of Drop 01. 

Up next, see what the team wore to work this week.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.