Designer Bag Prices Have Gone Up, But I Found These 34 Under $500


(Image credit: @ileniatoma_)

As you may already know, I'm very into bags. From tracking down the best options on secondhand sites to curating my own little collection to simply seeing them in my day-to-day work "research", if there's a cool purse out there, I know about it and have already thought about owning it. So in my continued effort to bring you all some grade-A content, today, I thought I'd gather my favorite designer It bags of the moment but with a very exciting peg.

From classics like Prada and Gucci to current It-girl brands like BY FAR or Luar, I've rounded up the 35 coolest, brand-new, under-$500 purses on the market right now, just for you. Since I likely lost you at under $500, I'll end it here and let you continue on to shop.

Next: We Stalk Shopbop and Nordstrom Every Day—These 9 Brands Always Get Us Excited


Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.