These Cult-Loved Amazon Beauty Finds Exceed Their Hype and Are Currently on Sale

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(Image credit: @symphanisoto)

Rarely do I write a story that begs no introduction, but if there was ever a time (or sale) to shut my mouth and let you do the rest, it would be Amazon Prime Day—which, as you may have gathered from the frenzy taking place on the internet, is happening as we speak! 

While the Prime Day of yesteryears used to be one day and one day only, the money-saving gods have done us a true solid by extending the magic one full day.

Yep, the sale starts July 11 and ends July 12, so we're lucky enough to have an additional 24 hours to stock up on everything we've ever wanted to buy on Amazon at a major discount (well, everything that's included in the event). Obviously, there's a ton of beauty deals to wade through, so I'm paying it forward by presenting 18 seriously buzzy beauty products that ineffably manage to exceed their hype. Keep scrolling! Below are 18 products I'd maneuver to the tip-top of your Amazon shopping cart. 

Next up, these are the best fashion deals our editors are obsessing over for Prime Day.

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.