Amazon Prime Day is officially here. That means 24 hours of sale-shopping madness has officially descended upon us. In the past, you might have scrolled through Amazon's homepage, seen the deals, and started indiscriminately adding them to your cart as quickly as you could (no judgment), but this year will be different. Why? Because I'm here to filter through the thousands of discounts and place the best beauty buys in front of you. And you can trust me, too. As a beauty editor, it's my job to separate the bad from the good (and the good from the really good). So, you can rest assured that I've got your back.
This year, the cart-worthy products include an editor-loved mascara, TikTok-viral skincare products, and multitasking hair tools. Wednesday, July 12th is also the last day of Prime, so shop these deals while they last!
Keep scrolling to see all 40 of the best beauty items to shop during Amazon Prime Day. Period.
Best Skincare Deals
Use this serum stick wherever you feel dry, dull, or dehydrated. I swipe it under my eyes to instantly plump the area and lock in moisture.
Amazon Customer Review: "This product is great for adding extra moisture. I have combination skin and this does not break me out or cause milia around my eyes. I like that it's portable and it will last a long time."
This leave-on lip mask is iconic. I keep it on my bedside table and use it every night. The moisturizing and antioxidant-rich formula keeps my lips soft, smooth, and plump, so I literally wake up with better-looking lips.
Amazon Customer Review: "I love this sleep mask so much! I use it every day all day, I have one on my desk at work and another one that stays at my house....The smell is great and the flavor is just as nice. There's a ton in there so it'll last a while especially since a little goes a long way."
This is one of my favorite cleansers. It's formulated for all skin types (even hypersensitive skin) and cleanses without stripping natural oils away.
Amazon Customer Review: "I got a 2 ounce bottle just to try it and my skin feels clean and clear, soft, has a lot better texture and is also a lot more even, which is something I didn't get with other medical grade products. I will use this cleanser from now on. I love that it has a very gentle fragrance and is clear, easy to wash and leaves my skin feeling like new, I just love it! Strongly recommend!"
The third and final iS Clinical product that's on sale (and worth buying, IMO) is the Active Serum. It's a do-everything serum since it reduces the appearance of fine lines and wrinkles, visibly evens skin tone, smooths and softens, and helps acne-prone skin.
Amazon Customer Review: "I have been using Active serum for years. I use it after cleansing and any small imperfections are gone the next day! I run with a hat on and get congestion on my forehead, along with the 'normal' sun damage and blemishes. This is my go-to. Totally worth the cost. I think I have relied on this for more than 10 years!"
Where are my rosacea and cystic acne people at? This serum reduces redness and inflammation and soothes stressed skin. It's so gentle and effective that I can even use it when I get too much sun and have a mild sunburn.
Amazon Customer Review: "My esthetician introduced me to this serum years ago. It is very expensive, but worth it. A little goes a long way. Dab a tiny bit on a blemish, cut, or sore and it clears up practically overnight. This product has been such a blessing to my teen, clearing up pimples very quickly, and to me. It also seems to relieve pain and helps you avoid messing with cuts and scratches. I used it on a scar after surgery and even my doctors commented on how beautifully it healed."
If you have sensitive skin, lactic acid is a must. It exfoliates the surface of the skin without causing redness and irritation. This serum is chock full of it, along with other ingredients like soothing arnica, toning lemongrass, and brightening licorice. Use this serum to brighten, plump, and smooth your complexion in no time.
Amazon Customer Review: "I feel this is the most effective line of beauty products for people over 50+ with not too many wrinkles...I feel my skin has really improved for my fine wrinkles, my skin uniformity, and feel like it has really made a difference. Highly recommended."
Everyone needs a good eye cream, especially when that eye cream targets dark circles and puffiness. This small but mighty formula contains horse chestnut, ginseng, glycolic acid, and caffeine to make the eye area look tight, lifted, and awake.
Amazon Customer Review: "This moisturizer does a great job for me. It does not completely hide dark spots, but it helps the concealer do its job better, while giving me a little fresher look. I also use it on days with no foundation just for a slightly brighter look—love it!"
Sunscreen sticks are the easiest way to reapply sunscreen throughout the day. This one offers broad-spectrum SPF 50. It's so easy to toss in your bag and take with you on the go.
Amazon Customer Review: "I love this sunscreen so much! So easy to apply. I used it on my face in Mexico for a week, and didn’t get burnt at all. Barely any white cast. A bit pricey but so worth it."
This anti-aging serum uses neuropeptides, amino acids, and marine extracts to lift, tighten, and firm skin. It's seriously good, and you can get it for a major discount right now.
Amazon Customer Review: "I have used this spot treatment around my eyes and forehead, and have seen impressive results. The fine expression lines from my cheekbones all the way to under my eyes are visibly reduced. Most importantly the very stubborn expression line I have between my brows looks much better—it isn't gone completely but is reduced."
These resurfacing pads are so effective and so convenient. With lactic acid, probiotic ferment, and enzymes, they slough away dead skin cells and brighten and smooth the skin.
Amazon Customer Review: "I’m in my late 30s and started having hormonal breakouts quite often in my 20s. I’ve used prescription meds and ointments and still struggled with breakouts. I got these on a Prime Day deal. I started using them while I had an active breakout that would not heal and these immediately healed it! I’m shocked! I use one in the morning before make up and at night after I’ve washed my face. Huge game changer in my skin care routine now! Love!"
This product went viral on Instagram and TikTok and has been a mainstay in skincare routines ever since. It uses snail mucin (the stuff that actual snails secrete) as its star ingredient. While that might sound icky if you've never used it before, it's a popular ingredient in Korea and extremely effective for preventing dryness and aging. This stuff will give your skin a moisturized glow like nothing else.
Amazon Customer Review: "I have been using this essence twice daily for several weeks now, and the results are simply remarkable. My post-acne marks have visibly faded, and my overall skin texture has become smoother and more refined. The essence has a lightweight, gel-like consistency that absorbs effortlessly into the skin, leaving no sticky residue behind. It feels incredibly hydrating, plumping up my skin and making it feel supple throughout the day."
If you've been wanting to try dry brushing, now's the time. This dry brush increases circulation and gently exfoliates the skin for an all-over glow.
Amazon Customer Review: "I started using this product about a month ago and have noticed a huge change in my skin and the swelling in my legs. Great for stimulating the lymphatic system."
Another TikTok and Instagram-viral product, this one instantly tightens the skin around the eye area. It makes fine lines and wrinkles disappear, albeit temporarily.
Amazon Customer Review: "The instant results are truly remarkable. Upon application, the Eye Tightener works its magic, visibly tightening and lifting the delicate skin around my eyes. Fine lines, wrinkles, and puffiness seem to vanish, leaving a smooth and revitalized appearance. It's like having an instant facelift specifically tailored for the eyes."
When I tell you that this cleansing balm melts sunscreen and makeup off the skin, I mean it. It also contains essential oils of eucalyptus, lavender, rose, and chamomile, so it turns makeup removal into a spa-like experience.
Amazon Customer Review: "In love with this cleansing balm! It leaves my acne prone sensitive skin well hydrated and moisturized. I use this balm as a part of my double cleansing routine and I do not regret this purchase. Easy to use and definitely buying again."
An iconic French pharmacy product for a steal? Yeah, I'm adding this to my cart. I don't want to miss out on its makeup-removing powers, especially since so many makeup artists and celebs personally use it and recommend it.
Amazon Customer Review: "My sister recommended this product to me and as soon as I tried it I was hooked. Makes my face feel clean just using this alone! It is great at removing all of the dirt and oil from the day. I also have very sensitive skin and this product has not irritated me at all."
For plump, hydrated skin, this serum is one of the best. It uses copper peptides and squalane to hydrate better than traditional hyaluronic acid serums.
Amazon Customer Review: "This actually works. I have noticed after about a week's worth of use that some fine lines have faded or disappeared completely. Regular use it key."
This lightweight cream is like a giant glass of water for stressed, dehydrated skin.
Amazon Customer Review: "Five stars for this facial cream! It’s lightweight, absorbs quickly, and doesn’t leave a greasy residue. My skin looks radiant and feels hydrated all day."
These eye gels offer anti-aging and brightening vitamin C along with some skin-soothing hydration. I like to keep mine in the fridge for a cooling and depuffing effect.
Amazon Customer Review: "The reviews kept showing these to work great for brightening under the eyes and yes, they did! I saw results right away. I’ve been using them daily for a week and my eyes have lost the dark circles underneath. These will be a buy on repeat for me."
This isn't one of those old clay masks that would dry out your skin and leave it red and irritated. This is a modernized formula that feels creamy and hydrating to the skin. Still, it helps reduce the look of pores, absorbs excess oil, and gently exfoliates to smooth skin texture.
Amazon Customer Review: "It's really powerful stuff, but my skin never feels dry after using. It shrinks pimples and I have finally noticed my pores are shrinking. I've been using many products for a while with no luck, then I started using this 2x/week for a month now with noticeable results."
Best Makeup Deals
Fun fact: this mascara won best overall from our beauty editors. That's right, out of 77 tubes, this was the winner. It's lengthening, volumizing, defining, and long-wearing. Dare I say it's perfect?
Amazon Customer Review: "This is the first mascara I have found that A. the tube doesn't dry out after a few months, B. goes on smooth/evenly and doesn't clump (no spider lashes!), and C. gives results. Lashes look longer and thicker."
If you have enlarged pores, this pressed powder is basically an eraser. It smooths the surface of the skin for a visibly seamless-looking effect. Plus, it keep excess oil at bay.
Amazon Customer Review: "Love this stuff. So light, I don't feel it on my skin, but it works in taking away T-zone shine and renders my makeup with a soft, gentle glow. Feels like a gentle skin care product, not like heavy makeup, so it's perfect for people who seek a natural finish to their skin."
This full-coverage foundation provides the prettiest, soft-focus finish—think the TikTok-viral 'cloud skin' look.
Amazon Customer Review: "Great foundation that covers well with no streaking."
This lash serum is legit. It uses vitamins, peptides, and amino acids to boost lash growth in as little as six weeks. Check out our editor-in-chief's before-and-after pictures if you want proof that it works.
Amazon Customer Review: "I’ve been using this product for a little under two months. I put it on every night after I wash my face. I let it dry for two minutes and then go to sleep. I started noticing small results after a week of using it, and now they are very noticeable as more time has passed. I use it very consistently....If you want your eyelashes to grow longer, be more full, and have to the effect of wearing false lashes naturally, I highly recommend using this."
This dual-ended liner features the brand's iconic felt tip on one side and a super-fine micro tip on the other. It's practically made for detailed eyeliner looks.
Amazon Customer Review: "I’ve used my liner for seven months now. Long lasting! Easy to apply! Dual options! Highly recommended!"
This rich and velvety tanning mousse keeps my skin glowing without sun damage. I like that I can choose how deep I want the tan to be based on when I shower. For reference, I usually keep it on for 2 to 3 hours for a natural-looking result.
Amazon Customer Review: "Of all the self tanners I have used this one is by far the best! I love it. It doesn't turn you orange and no one knows it's fake. I get compliments all the time."
Snag this iconic brow pencil for a deal on Prime Day. Not only are all the shades on point, but the formula is creamy, easy to work with, and long-lasting.
Amazon Customer Review: "This is the best eyebrow pencil out there! I've been using the Brow Wiz for over five years now and it's still my go to pencil! Great for a quick brow in the morning or when you're in a rush and need brows fast!"
Best Hair Deals
Blow dryer brushes are all the rage for that '90s supermodel look. You know the one I'm talking about, right? Fluffy, volumized hair that's perfectly shaped in a loose curl? This one gives you that look in one step.
Amazon Customer Review: "I love how easily it glides through my hair and how quickly it dries. I really recommend and will also try using some of their other products!"
This gloss-giving, anti-humidity product will keep your hair smooth and shiny for days. It's the secret to those 'glass hair' looks you've seen on celebs like J.Lo and Kim Kardashian.
Amazon Customer Review: "My hairdresser recommended this product especially for my platinum hair. I didn’t believe it would do much for frizz, as I live in 100% humidity almost all year. I am impressed. It’s lightweight and you can layer it without feeling greasy at all. It’s my new favorite blowout, touch-up, only-product-needed secret."
If Olaplex products are on sale, you know I'm adding them to my cart. I'll start with this shampoo, which is highly moisturizing and reparative yet still whisks away excess oil and debris.
Amazon Customer Review: "Love the scent and richness of this shampoo. My color-treated hair looks healthy and is very manageable."
Then I'm going to buy the accompanying conditioner, which keeps my hair smooth, soft, and, most importantly, strong.
Amazon Customer Review: "As soon as I washed my hair it felt amazing. Dried and looked better. Styled today and it still looks and feels great! It’s shiny and soft even after using heat."
Finally, I'm going to snag the original and perhaps most iconic Olaplex product, which is this one. I use it like a pre-shampoo hair mask to repair the bonds of my hair on a molecular level. Translation? I use it to prevent split ends.
Amazon Customer Review: "The Olaplex Hair Perfector No. 3 Repairing Treatment is a haircare savior for anyone looking to restore and revitalize their damaged locks. With its innovative formula, easy application process, and long-lasting results, it's no wonder this treatment has gained a devoted following in the beauty community. Say goodbye to brittle, lifeless hair and hello to strong, healthy, and vibrant locks with the Olaplex Hair Perfector No. 3. I highly recommend this treatment for anyone seeking a true hair transformation."
This blow dryer uses ionic technology to create a smooth and shiny blowout every time. Plus, it has a pretty powerful motor that cuts drying time.
Amazon Customer Review: "I am a salon professional for 26 years now. I have been searching for a lightweight, quiet hairdryer that gives a superb round brush blow out. My search has come to an end! This hairdryer has five heat settings, and two nozzles. One is for volumizing the roots, while the other is for sealing the cuticle...Excellent finish! Superior shine! This is what round brushed hair should look like! Bravo!"
I love this dry shampoo because it absorbs excess oil in a pinch while adding some much-needed volume to my fine hair. It's also vegan and cruelty-free and uses sea buckthorn to moisturize and protect the hair and scalp.
Amazon Customer Review: "I love this product. Smells divine and always delivers in giving my hair a pick-me-up so I can just go. I use extensions as well and love to spray this for a quick wash that leaves them smelling brand new. I even like to spray this on top of my daily use hairspray."
Anyone who has dry hair knows the dullness and split end struggle. This is the fix. It's one-part styling cream and one-part leave-in conditioner, so it makes your hair stronger and shinier over time.
Amazon Customer Review: "There is nothing better! My hair is curly, dry, frizzy, and has always been a challenge. When I wear my hair curly this is my go-to. When I blow dry it straight, this is my go-to. Softness, shine, and I feel like it’s finally growing longer. I mean, why would you buy anything else?"
Score a professional-grade flat iron on Prime Day. This ceramic iron monitors heat 250 times per second for smooth, straight hair that's not heat damaged.
Amazon Customer Review: "Best hair straightener I've bought. It's about three-years-old now and still use it on a daily basis. Works great on thick hair."
Here's another dry shampoo I love. This one absorbs sweat, odor, and oil and has a time-release scent to keep hair smelling fresh, even when it hasn't been washed in a week.
Amazon Customer Review: "I have used lots of other dry shampoos. but this one is by far the best. I can get three to four days of not washing my hair by using this product. I have very fine hair and I workout daily, so my hair gets oily very quickly—this product is a life saver! I can usually only get about two days out of using cheaper dry shampoos. This one is worth the money!"
Best Wellness Deals
This collagen powder, which happens to be Jennifer Aniston-approved, promises to support collagen production, improve skin hydration, and boost joint mobility. Use it in hot or cold beverages, like coffee, tea, or smoothies.
Amazon Customer Review: "Changes have I experienced: My hair is definitely growing quicker than before, but not incredibly speedy—so don't set yourself up for that expectation. My hair and nails are definitely stronger, which I needed after having a gel manicure twice a month for the last two years. My skin—definite improvement. I still get blemishes, that's just how my chemistry goes, but I've definitely noticed a glow, not over-oily, etc. Also, I just overall feel better."
I don't care what anyone says; I'm jumping at the chance to upgrade my oral care routine on Prime Day. This electric toothbrush comes with four smart brush heads and five cleaning modes. Catch me with brighter, healthier teeth.
Amazon Customer Review: "I've been using this for two months now and can honestly say that I will not go back to the cheap electric toothbrushes I used to use. This is very easy to clean, the charge holds, and I love the travel case. My teeth have never felt cleaner. Definitely recommend this product!"
This mini massage gun is a miracle for sore muscles. As someone trying to get back into regular Pilates workouts, this has been an integral part of my nighttime routine. It uses percussive therapy with three speed settings to melt away muscle tension.
Amazon Customer Review: "Works very well. Light enough to hold and massage for a long time. Cordless is the way to go, easy to recharge. Excellent massager, really helps muscle aches and pains."
If you're interested in seeing what those green powders all over TikTok are like IRL, now's the time to buy. This one, which includes a daily dose of greens along with vitamins and antioxidants, comes in an easy-to-drink mango flavor.
Amazon Customer Review: "I have been drinking this for about 10 days and feel more energy during the day. I also want to point out that most of the ingredients are organic, which I was also excited for. Highly recommend!"
Note: Customer reviews have been edited for clarity.
Next, these are the best fashion deals for Amazon Prime Day, chosen by an editor.