These Cult Pieces Are Officially Instagram Famous, and They're So Good


Instagram is more than a mere social media platform. It's now one of the most powerful tools when it comes to scoping out trends and predicting what's up next. The cool part of having such a space at your fingertips is the exposure to a great diversity of styles, from neutral-focused minimalists to "more is more" streetwear fans. You'll see it all. For all the variations of style that exist on IG, some pieces are so good that they manage to break the boundaries of various fashion tribes.

The list below is a guide to the finds currently gripping the fashion crowd on Instagram. Quite frankly, they're so popular it's hard to escape them even when you're nonchalantly browsing on the app. From designer favorites like Prada and Bottega Veneta to more obscure brands, it's fair to officially deem these IG famous. To see which items made the list and to shop them for yourself, keep scrolling.

Versace Medusa Auvitas Platforms 


(Image credit: @maryljean)

It's the season of the revenge heels, and these Versace satin platforms are very much the epitome of the term. Stacked at an impressive height of 4.3 inches, they're the kind of shoes that demand a barrage of footwear selfies.

Shop the piece:

God Save Queens Illusion Dresses


(Image credit: @soleneoj)

Wallflowers need not apply. When wearing a God Save Queens dress, you will undoubtedly become the center of attention. The brand specializes in risqué illusion dresses that are made for nights out.

Shop the pieces:

With Jéan "Read All About It" Print


(Image credit: @idabroen)

Cult-famous brand With Jéan knows how to make a viral fashion hit, and it's done it with its latest drop: a collection of pieces featuring a newspaper print. 

Shop the print:

Stand Studio Shearling Coats


(Image credit: @itsdemib)

There are many shearling jackets on the market, but Scandi label Stand Studio does it best. Its outerwear selection combines coziness and trendiness, so you don't have to compromise on either. 

Shop the pieces:

Prada Triangle-Logo Loafers


(Image credit: @badgalrara_)

Is it a roundup of IG-famous pieces without a Prada mention? While several other pieces from the brand could easily make this list (just take the supremely popular Cleo handbag or crystal-embellished collection), the pared-down triangle-logo loafers are a quiet hit that seems to pop up in every outfit photo.

Shop the piece:

Emma Brewin Faux-Fur Hat


(Image credit: @maria_bernad)

Emma Brewin's fluffy faux-fur hat has the distinction of receiving a Rihanna stamp of approval—basically a guaranteed pathway to cult status. It's especially a favorite among the cool-girl style set and is just the thing to set off a casual 'fit.

Shop the piece:

New Balance 550 Sneakers


(Image credit: @fakerstrom)

Fashion people love good sneakers, and the ones currently being embraced are New Balance's 550 sneakers. They fit right into the retro-inspired sneaker trend that's filtering through right now, and they're a less obvious choice than, say, Nikes or Adidas, which makes them feel a little more unique.

Shop the piece:

Louisa Ballou Prints


(Image credit: @dualipa)

Louisa Ballou stormed onto the scene like a dark horse in 2021, and the hype is only getting bigger. The designer's tropical prints were basically a part of the "fashion-girl vacation" starter pack, and it seemed like every person in the world owned something from the brand. Despite its pervasive presence, it still has a huge cool factor.

Shop the brand:

Miaou Phoenix Top 


(Image credit: @amalie_gassmann)

If you love Y2K-inspired fashion, you'll love Miaou's lineup of fun separates. The recently released Phoenix Top has already gained an audience on Instagram in addition to almost selling out. 

Shop the piece:

Musier Romane Skirt


(Image credit: @anna__laplaca)

Take it from our very own Who What Wear editors, you'll want to add this skirt to your closet. It's not hard to realize why the thong-illusion skirt is such a hit—it pairs well with just a simple top and heels for a trendy, elevated look.

Shop the piece:

Bottega Veneta Injection Sunglasses


(Image credit: @hannamw)

At this point, Bottega Veneta is like a hall of fame of IG-famous finds. The mini Jodie is still a coveted piece, but I've noticed another accessory slowing gaining cult status. Its wraparound Injection sunnies are the perfect mix of sporty and accessible, but they're definitely a splurge.

Shop the piece:

Up next: 5 Cool Emerging Trends I Found at H&M, Zara, and Mango

Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.