I have a prediction: Croissant bags will be one of the key accessory trends that define 2020. Last year, Bottega Veneta’s dumpling-like Pouch Clutch ruled the fashion scene—its ubiquity even earning it the Bag of the Year title in Who What Wear’s 2019 Street Style Awards.
Now in 2020, the popular leather pouches have evolved and taken on a croissant-like form with their layers and folds, ruched details, and curved shoulder-bag shapes. It’s no surprise that Bottega Veneta is again leading the pack with the Shoulder Pouch, which has already been spotted in the closets of everyone from model Rosie Huntington-Whiteley to fashion insiders including Pernille Teisbaek—an early indicator that the silhouette will be in-demand long into 2020.
Other forward brands also have takes on the pillowy, pastry-like bags that are worth paying attention to as well. Staud’s popular Moon Bag is being released in a softer, pleated version, which you can now pre-order for delivery in July. Emerging brand Marargent’s Pierre Bag—finished with a scrunchie-like top handle and sculptural hardware—is destined for street style fame next month.
If you need any further proof that it will be snapped up by the style set, just look to Moda Operandi’s fashion buying director Lisa Aiken, who named the rising label as one of her top three brands to wear in 2020 and named the Pierre Bag as her top shopping pick. And to really solidify the trend, Vietnam-based brand Gia Studios actually have a bag named the Croissant Pouch. Are you ready to invest in one like I am?
Here, discover the croissant bags that will be popular in the upcoming year and shop my edit.
For its S/S 20 collection, Bottega Veneta Creative Director Daniel Lee introduced the Shoulder Pouch—an evolution of the iconic Pouch. Already spotted in the closets of fashion’s coolest insiders, it is destined to be one of the most photographed bags on the street style scene next month.
Moda Operandi’s Buying Director Lisa Aiken recently told me that Marargent was one of her top three brands to watch in 2020. Specifically, she called out the Pierre Bag as a must-buy piece, mentioning that one of her “fellow buyers haven’t gone a single block without getting stopped and asked where her bag is from.”
The fashion world quickly fell for Staud’s Moon Bag when it launched last year, but in 2020, the brand is introducing a softer, less-structured version. While it hasn’t dropped yet, you can already pre-order it. And at $395, it hits the sweet spot for a moderately priced bag.
Really hammering home croissant bags as a trend, Gia Studios has a bag that’s actually named the Croissant Pouch, leaving no doubts about the inspiration behind the silhouette. While the forward bags have yet to land on a retailer, you can purchase them by sending a DM to @gia_studios.