3.7 Billion Eyes Agree: This Viral Trend Is the Moment

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There's viral and then there's TikTok viral. And as the most popular social media app of 2022, blowing up on TikTok means there's serious weight behind it. After all, the app is responsible for selling out everything from the mundane like scrubbing sponges and cans of shredded chicken to Abercrombie dresses and salicylic liquid exfoliants, so when a recent report declared the corset as TikTok's most popular trend with 3.7 billion views, that definitely means something.

Although it's reaching a high point now, the popularity of the corset may be less of a surprise for those who've been keeping tabs on circulating trends. Last year, the renaissance corset made the social media rounds as a microtrend, and since then we've only seen more variations of the piece from names like Jean Paul Gaultier, Gucci, Miaou, and more. The good part is you don't have to be born after 2001 to appreciate the sartorial power of the piece—it's actually quite simple to pull off. To see how fashion people everywhere including myself are pulling off TikTok's officially most viral trend, you'll want to keep reading. 

How I'm Wearing the Trend

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(Image credit: @indyabrown)

One of my favorite ways to style a corset includes wearing it as a matching set. The outfit basically sorts itself out and the combo receives so many compliments every time.

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(Image credit: @indyabrown)

Another corset matching set, another day. This time I wore Miaou's toile version in Rome. 

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(Image credit: @indyabrown)

When everyone DMs you about your outfit, you know it's a hit. After posting this combo from Indie brand Rezek Studio on Instagram, my inbox was flooded with questions. I also wore it to a concert IRL and the outfit received the same attention.

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How Fashion People Are Wearing Corsets

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(Image credit: @amalie_gassmann)

Style tip: Try a lingerie-inspired corset for a fall-appropriate version.

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(Image credit: @noorieana)

Style tip: Use extra wide-leg pants to counterbalance the cinched waist of your corset.

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(Image credit: @yvonnevictoria)

Style tip: Pair a corset with a miniskirt for the ultimate night-out look.

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(Image credit: @jo.rdan)

Style tip: Don't be intimated by experimenting with color—including cerulean blue.

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(Image credit: @symphanisoto)

Style tip: As proved before, matching sets are a definite no-brainer.

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(Image credit: @sofiamcoelho)

Style tip: If you're not feeling mini lengths, you can always coordinate your top with a romantic midi skirt.

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Next: This $88 Abercrombie Dress Went Viral on TikTok Thanks to a Chic 61-Year-Old

Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.