This "Ugly" Trend Is Suddenly Everywhere

I can honestly say I never thought I would want to wear a visor again in my life. It’s something I wore in the ’90s as a kid when the bright-colored plastic versions were pretty much everywhere. But after I stopped wearing those, I never really considered them. I grew up in Arizona, and visors were the practical cousin of hats—an “ugly” accessory that I would see people wearing on hot summer days, but they never read as cool in that context.

Recently, though, I found myself contemplating one again. I spotted some fashion girls wearing their Louis Vuitton and Dior versions when I was scrolling though my Instagram, and all of a sudden, they looked stylish and cool. These were definitely not the styles I was used to seeing paired with cargo shorts and tube socks out on a hiking trail in the Arizona desert. I was convinced to try one for myself, and after a recent trip to the flea market, I quickly snapped one up. After the rise of the chunky sneakers and tracksuits and a number of other “ugly” trends, I have a feeling this is another one that will be taking off. Maybe it’ll even be the new bucket hat.

Here I tried the trend for myself


Went treasure hunting and suddenly felt compelled to buy a visor

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I wasn’t even on the hunt for a visor, but I think something in my subconscious drew me to this hat stand in the middle of the Melrose flea market. And I immediately bought this straw visor.

The photo that started it all


The whole lewk #LVCruise

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I’ll admit that this photo of Aimee Song is what really sold me on the visor trend. This one printed with Louis Vuitton’s iconic monogram pattern is seriously cool and Hypebae-worthy.

This reminds me of one I wore in the '90s

Remember how I mentioned I used to wear plastic versions in the ’90s? They were just like this—but I’m guessing the ones I had were picked up at Target for under $10.

And how I plan to wear my visor this summer


Loungin ☀️ @lodgetorreypines

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Here’s proof that the visor trend can look ultra-chic. I’ll similarly be wearing mine paired with a swimsuit and a lounge chair for the summer ahead.

Shop our edit of cool visors

Can’t decide which summer 2018 hat trend to try? One Who What Wear editor is also making a case for bucket hats.

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