These $67 Pants Are Taking Over Instagram

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(Image credit: Backgrid)

We’ve talked about Australian brand I.AM.GIA before and its affordable celebrity-loved pieces, like the Cobain cargo pants that are seemingly everywhere, but recently we’ve been seeing a whole different style pop up. The brand’s bright orange Polaris pants (which retail at just $67) are all over Instagram, and the timing seems just right since shades of bright neon are just starting to bubble up for summer.

A pair of colored pants is the perfect way to tap into the trend, and we’ve picked up on some styling notes from celebs and Instagram girls for cool ways to wear them. Emily Ratajkowski stepped out wearing the full look with the matching crop top and a bright yellow bag. On the other hand, Maria Bernad posted a photo wearing hers with a crisp white button-down top and PVC shoes, while Devon Carlson paired hers with a graphic tee and Vans sneakers. Shop this exact pair of I.AM.GIA pants and more colored pants we have our eye on ahead.

How celebs and fashion girls are wearing I.AM.GIA's pants

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(Image credit: @maria_bernad)

For a sophisticated look, try pairing them with a crisp white button-down top.

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(Image credit: @devonleecarlson)

To tap into L.A. style, wear them with a graphic tee and Vans sneakers.

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(Image credit: Backgrid)

If you really want to lean into the bright color trend, wear them with the coordinating crop top and a bold bag like Emily Ratajkowski.

Shop more colored pants on our radar

I certainly feel ready to embrace more bold colors this season.

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Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury and runway content as well as wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, Tiffany & Co., and MyTheresa, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.