Surprise: Cloud Coats Are Proving to Be the Smartest Fall Buy of 2021

Like it or not, it's time to start thinking about winter coats. As painful as that may be for some, let's at least look on the bright side: There's a great outerwear trend brewing. If you buy just one this year, make it a cloud coat. Truth be told, the trend started heating up last winter, and it's gone full-force for F/W 21. So what is a cloud coat, and how is it different from a puffer, you ask? Let's discuss.

In general, a puffer is a very warm, casual coat style that usually zips up and often has a hood. It's quilted but the quilting is using large and simple. A cloud coat, on the other hand, is usually thinner than a puffer and often features smaller quilting, such as diamond shapes, hourglasses, or even flowers. It also is typically a bit dressier than a puffer and usually has buttons or snaps as opposed to a zipper. As for the neckline, it may be collared or resemble a bomber jacket. And like a puffer, it's typically made of nylon.

Cloud coats have been trending all over Instagram as of late (since it doesn't have to be freezing to wear one), and we're inspired to get one of our own. Scroll to see how fashion girls are wearing them, and shop the best ones.


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Next up, six major jacket trends that are about to drop for fall.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.