How to Buy Clothes That Stand the Test of Time

What's the trick to buying clothes that stand the test of time? It is more personal than simply buying a black blazer and being done with it. The question is—did you wear a black blazer five years ago and do you wear one today? If you didn’t, don't, or won’t then this particular item isn’t for you. But classics are classics for a reason, and there's no doubt about that—many women would be lost without a basic Breton, a biker jacket or some skinny jeans—but our handy tactic for buying clothes that last is as follows…

Simply use these aforementioned tried and tested pillars as a jumping off point, but look for versions that offer something different. These kind of tweaked classics are becoming more common within the fashion design arena—whether it's a slightly exaggerated collar on a white shirt or a trench coat with a statement fastening.

Scroll down to see the kind of alt-classics we’re talking about…

Related: Why It's Okay to Look Pretty This Year

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.