My Friend Asked What to Buy From Amazon Prime Big Deal Days—I Sent 27 Chic Picks

It's no secret that Amazon can be notoriously tricky to navigate and comb through, especially when it comes to the fashion department. Thankfully, the editors at Who What Wear have put their trained eyes to good use to dig up the best of the best in time for Amazon Prime Big Deal Days. In fact, my friend recently asked me what the most stylish deals would be this season, and after a little time and some patience, I was delighted to find that the current sale selection is chicer than ever.
I've done many an Amazon fashion roundup, but this one most definitely takes the cake. This time, I came across a chic array of standout sweaters, cool jeans, black boots, sleek bags, classic outerwear, and much more. The best part is every last piece is under $100. Keep scrolling to check out 27 chic Amazon picks to wear this fall and beyond.
Fitted crew-neck cardigans are having a moment.
Obsessed with this striped set. Great for mixing and matching with other pieces.

Jennifer Camp Forbes is a senior shopping editor at Who What Wear, where she has worked in a variety of capacities including creative director and various editor roles. She’s a well-known shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups. Jennifer's lifelong interest in fashion led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion.
-
I’m a Dress-Obsessed Fashion Editor—26 of the Chicest I’m Buying From J.Crew’s Major One-Day Sale
Up to 40% off.
By Judith Jones
-
The New Rules of Summer Denim: No Rips, No Fray, No Fuss
See the full set of rules inside.
By Michelle Scanga
-
The Anti–Skinny Pants Trend Cool New Yorkers Are Quick to Ditch Their Blue Jeans For
Buh-bye.
By Eliza Huber
-
Only You and I Will Know These 29 Items Came From Zara
I won't tell if you don't.
By Eliza Huber
-
I Finally Got Around to Creating My Annual Spring Shopbop Wish List—You're Welcome
Enjoy.
By Eliza Huber
-
Every Cool New Yorker Knows These Anti-Trend Flats Look Better With Jeans Than Boots and Sneakers
Classic and chic.
By Eliza Huber
-
Shopbop's Having a Major Sale (Up to 70% Off)—Here's Everything I'm Eyeing
Two more days left.
By Audry Hiaoui
-
I Called the Cuffed Jeans Trend—7 Shoes Fashion People Are Wearing With the Chic Denim Style
Style the jeans like a fashion person.
By Jennifer Camp Forbes