I Found a Trove of Fashionable Basics at Amazon—Yep, I'm Telling All My Friends

With the staggering amount of products on Amazon, it's no wonder why many shoppers are quick to give up the search for fashionable pieces on the site. With a little patience and a well-trained eye, Who What Wear editors have been able to sort through the endless selections with much success. I am happy to report that I recently compiled a trove of stylish basics that can easily become closet staples for seasons to come. The best part is that the majority are under $100.
This roundup incorporates a combination of perennial and currently trending basics. So you'll find a range of everyday sweaters, simple dresses, cardigans, and denim alongside of-the-moment shoes and more. Every piece I selected blends seamlessly to create a ready-made wardrobe to get you through fall and beyond.
Below, shop 30 fashionable basics I handpicked straight from Amazon. Good luck not wanting to add them all to your cart.
Shop:
This post was published at an earlier date and has since been updated.

Jennifer Camp Forbes is a senior shopping editor at Who What Wear, where she has worked in a variety of capacities including creative director and various editor roles. She’s a well-known shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups. Jennifer's lifelong interest in fashion led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion.
-
It's Now or Never—54 Last-Minute Amazon Prime Day Deals You'll Regret Skipping
Elevated basics, celeb dupes, luxe-like styles, and more on sale.
-
Last Call: These 5 Amazon Prime Deals Are The Best of The Best
It's your last chance to get these amazing styles for less.
-
If You Have Amazon Prime Day FOMO, See What Our Fashion Editors Actually Bought This Year
The sale ends today.
-
Just so You Know, *This* Is the Denim Trend New Yorkers Wear With Loafers (Sorry, Skinny Jeans)
And they're on sale right now on Amazon.
-
If You're Anti-Heels, Stand Up: 21 Stunning Flat Shoes and Sneakers on Sale for Amazon Prime Day 2025
Refresh your shoe closet for les
-
I Shop for a Living—These 30 Elevated Fashion, Beauty, and Home Décor Picks From the Amazon Prime Day Sale Have My Attention
Chic, practical, and affordable.
-
I Spoke With Sofia Richie Grainge About Her New Amazon Line—These 23 Children's Items Are So Cute
If you're looking for chic baby clothes.
-
I'm a Gen Z Shopping Editor—These Are the Coolest Pieces on Reformation, Revolve, and Shopbop RN
They're giving NYC It girl.