30 Trending Amazon Finds You'll Definitely Regret Not Buying

There's no denying that Amazon is an endless pit of products, and it can be extremely overwhelming to dig up some great fashion finds. Time-consuming is an understatement. Thankfully, Who What Wear editors are masters at online shopping and know exactly how to dig up some stylish gems from the site. In this case, I was able to find a plethora of trending pieces that are spot-on for this season and beyond. The best part is that all the pieces are budget friendly, coming in at under $100.
This particular haul is comprised of a mix of timeless trends (think luxe-looking sweaters, modern-cut basics, and cool coats) along with some of the standout trends of the season. I personally had a hard time not adding every last piece to my virtual cart, especially since a lot of these items can easily be mixed and matched. Keep scrolling to do some perusing and outfit planning of your own.
Shop:
I am loving matching loungewear sets as of late, especially with ribbed detailing. Pair this cool knit with the matching shorts.
This post was published at an earlier date and has since been updated.

Jennifer Camp Forbes is a senior shopping editor at Who What Wear, where she has worked in a variety of capacities including creative director and various editor roles. She’s a well-known shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups. Jennifer's lifelong interest in fashion led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion.
-
I Accidentally Started a Capsule Wardrobe When I Added These COS, Madewell, and J.Crew Items Into My Closet
And I got rid of all the pieces that couldn't compete.
-
Trust Me—Buy These 25 Things
Sorry not sorry.
-
These 31 Effortless Summer Basics Make Getting Ready So Much Easier
Low lift, high reward.
-
The 26 Best Things I've Ordered From Shopbop in 2025, Hands Down
You could say I'm a fan.
-
35 Fall Buys That Everyone With Good Taste Is Buzzing About
The key items to know.
-
Enjoy Your End-of-Summer Ice Cream Trips in These 26 Chic Pieces From J.Crew, Nordstrom, and Zara
Keep cool without sacrificing style.
-
No One Wears a White T-Shirt Quite Like a Fashion Person—6 Incredibly Cool Looks to Re-Create Now
Nothing but chic, effortless vibes.
-
30 Standout Nordstrom and Zara Finds That Would Make Any French Woman Stop Scrolling
Chic pieces to wear straight through fall.