Hailey and Kendall Both Just Wore the Trending Jacket Set to Rule in 2023

When it comes to spotting new styles, I've always been told that one's a statement, two's a trend. But when four—yes four—celebrities are spotted in the same jacket? It's an It item. 

The buy in question is the Loewe bomber jacket that has been embraced by four fashionable celebrities; Kendall Jenner, Hailey Bieber, Lori Harvey and Taylor Russell. In line with the rest of the brand's creations, the Loewe bomber jacket is unlike any other. It's injected a playful feel by playing with an exaggerated proportion that makes this coat something of a bomber-puffer hybrid. The cropped length adds to the sculptural shape, and with hands in the pockets the full extent of the fun silhouette is exposed. The style comes in a sleek leather version as well as a classic nylon, and clearly Hailey Bieber is a fan as she's been seen in both styles. And truthfully, so are we. 

It's no surprise that this particular piece is such a success. We've all experienced trends that push us out of our comfort zone or require sacrifices (like warmth or the feeling in our feet). Thankfully, this cosy bomber jacket is both whimsical and wearable, and is perfectly placed for these cold-weather months. What's more, the bomber jacket truly never goes out of style, so we're sure you'll keep spotting this reinvigorated version for years to come. 

Keep scrolling to see how Kendall, Hailey, Tori and Taylor have styled the bomber jacket, and shop more styles. 



(Image credit: @kendalljenner)

On Kendall: Loewe Bomber Jacket (£5500), Emma Brewin hat. 


(Image credit: Getty Images)

On Taylor: Loewe Bomber Jacket (£5500), Loewe Anagram Baggy Jeans (£725)


(Image credit: Getty Images)

On Lori: Loewe Bomber Jacket (£5500), Bottega Veneta Mini Jodie Leather Tote (£1880)


(Image credit: Getty Images)

On Hailey: Loewe Bomber Jacket (£5500)


(Image credit: Getty Images)

On Hailey: Loewe Padded Bomber Jacket (£5500), Bottega Veneta Mini Jodie Leather Tote (£1880)



Up next, Mary-Kate Olsen Just Wore the Coat Trend You're About to See Everywhere this Winter. 

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.