The Minimalist Brands Carolyn Bessette Kennedy Would've Been Very Into

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In case you're wondering why you've been seeing a surge of Carolyn Bessette Kennedy outfit pics on your feed, it's probably thanks to a new book about her style by Sunita Kumar Nair. The book pays homage to her iconic fashion choices and includes interviews with her colleagues and friends as well as designers she wore, such as Yohji Yamamoto. When I made a TikTok video about insights I learned from the book, it went positively viral with over two million views and 1700 comments, confirming my suspicion that Carolyn Bessette Kennedy's minimalist style is as relevant as ever.

Although most photos of her were taken in the '90s, her outfits look thoroughly modern and not even a tad out of date. That's owed to her sleek and simple approach to dressing. If you are feeling inspired by Bessette Kennedy's style, scroll down to shop four minimalist brands I think she would've been very into. 

1. Toteme

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2. Massimo Dutti

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3. Khaite

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4. The Row

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Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.