16 Items From a California-Based Brand That Are the Epitome of Effortlessly Cool
Sponsor Content Created With AG
As a born and raised California girl, I've always been able to spot brands that represent the true West Coast aesthetic. It's practically in my DNA. The foundation of any California-based brand lies in its denim. Classic styles such as light-wash wide-leg jeans and high-rise boyfriend shorts are some of the wardrobe staples I reach for year after year. If the brand also happens to utilize sustainable practices to produce its clothing, well, then that's even better. Cali girls like myself are very eco-conscious, so wearing high-quality clothing that's been made from recycled fabrics and organic cotton is super important.
One brand that's sustainably minded, has insanely good denim, and achieves that effortless California-cool vibe is AG. Its new spring collection, which features everything from denim to cute tops to on-trend utility jackets, ticks all the boxes. Keep scrolling to shop the 16 items I'm eyeing.
Utilitywear
Classic Denim
Tanks and Tops
Summer Shorts

Raina Mendonça is an associate fashion editor on the branded content team at sister titles Who What Wear and Marie Claire. Previously, Raina was an editorial assistant at goop.com. When she’s not writing, you’ll find her crafting new playlists, exploring Los Angeles, or making a cup of English breakfast tea.
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