16 Items From a California-Based Brand That Are the Epitome of Effortlessly Cool

AG Jeans California style


Original Illustration by Mira Thekdi

As a born and raised California girl, I've always been able to spot brands that represent the true West Coast aesthetic. It's practically in my DNA. The foundation of any California-based brand lies in its denim. Classic styles such as light-wash wide-leg jeans and high-rise boyfriend shorts are some of the wardrobe staples I reach for year after year. If the brand also happens to utilize sustainable practices to produce its clothing, well, then that's even better. Cali girls like myself are very eco-conscious, so wearing high-quality clothing that's been made from recycled fabrics and organic cotton is super important.

One brand that's sustainably minded, has insanely good denim, and achieves that effortless California-cool vibe is AG. Its new spring collection, which features everything from denim to cute tops to on-trend utility jackets, ticks all the boxes. Keep scrolling to shop the 16 items I'm eyeing.


Classic Denim

Tanks and Tops

Summer Shorts