8 Cool Brands French Girls Are Wearing Right Now

If you read Who What Wear regularly you'll probably be aware that we're pretty much obsessed with French-girl style over here—from the basics they wear on repeat to the trends they love (and don't) to the skincare brands they're loyal to. Today, we're digging a little deeper into the brands French girls are wearing and loving right now, from both European and U.S. We combed through a plethora of French-girl Instagrams to find the pieces that they can't get enough of. So if you're looking to break out of your regular Zara programming, then keep reading to get inspired by that effortless French-girl aesthetic and shop our favorite picks from each brand.




It's not surprising that French girls flock to the pretty prints and flattering silhouettes of Jeanne Damas's Parisian brand, Rouje. This summer we've seen effortless floral dresses and silky vintage-inspired pieces all over the 'gram.


The Australian fashion label has long been a favorite amongst the French fashion set who gravitate towards Réalisation's simple yet striking slip dresses and skirts in the coolest prints.

Faithfull the Brand is rooted in the spirit of travel, and French fashion girls can't get enough of the vintage-inspired prints and fabrics the Indonesian-based brand has to offer.






Created by French mother and daughter duo, MaisonCléo's small, romantic collection is all handmade and usually sells out super fast.

Free People



French girls have quickly caught on to the relaxed and relatively affordable pieces that U.S brand Free People has to offer—from versatile basics to charming dresses.

We all know how much French girls love their unique vintage finds. Imparfaite Paris is one of their go-to online vintage shops where they'll buy everything from vintage Levi 501's to the prettiest pre-loved blouses.






French designer Simon Porte of the acclaimed brand Jacquemus has won the hearts of French women looking to invest in fresh, modern, and simple designer pieces with that certain Provençal-inspired aesthetic.




Locally made in France, sustainable brand Marcia makes the most alluring dresses that are guaranteed to garner a myriad of compliments.

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