It's Official: This Bra Trend Just Bit the Dust


(Image credit: Victoria's Secret )

In case you were wondering, just like, say, denim or shoe trends, bra trends are a thing. That said, they don't come and go quite as quickly as other fashion trends do. While not wearing a bra at all has certainly been a trend in itself as of late (thanks in part to Kendall Jenner and Bella Hadid), most of us prefer a little more coverage. For that reason, we reached out to an expert on all things trend-related: Katie Smith is the senior fashion and retail analyst at Edited, a company that uses data to determine consumer trends in the retail world, and the findings are always fascinating.

Not only did Smith fill us in on the bras that "aren't popular" anymore, but she also shared four other styles that are currently selling like crazy. Intrigued as to whether or not these trends are hiding in your lingerie drawer? Read on to see what our expert source has to say about the styles that women are and aren't shopping for in 2017, and shop the trends that show no sign of fading.

OUT: Push-Up Bras

"Right now, push-up bras aren't popular. That's in part thanks to social media's body positivity drive, celebrating all kinds of female forms and giving women the confidence to embrace their natural shape. That coincides with the fact we're all dressing more sportily right now, meaning padded lines and push-up shapes aren't so popular. Fashion trends recently put more attention on bared shoulders and abs than they have the chest area, and because of that, in the last three months, the number of full-price sell-outs of push-up bras has fallen 54% from the same period in 2016."

IN: Sports Bras

"How many sports bras did you own three years ago? Chances are you've now tripled that figure. Recently, there's been a 307% increase in new arrivals of sports bras in the U.S. compared to three years ago. No longer are sports bras just sold by sports specialists. Trend-forward retailers are now selling styles thanks to the dominance of activewear across all occasions in our lives."

Our Sports Bra Picks:

IN: Lace Racer Backs

"There's been a 280% increase in new arrivals of lace racer-back bras in the last three months compared to a year ago. These garments are a fusion of the triangle bralette trend, which has transformed the lingerie business in the last few years, and the athletic shape of sports bras. Classic black, pretty pastels, and striking pink are performing well."

Our Lace Racer Back Picks:

Related: The Best-Reviewed Adhesive Bras for Larger Busts

IN: Harness Straps

"Fifty Shades of Grey fueled bondage curiosity, and that's still having an impact on lingerie trends! Harness-style straps are red hot in more ways than one: Whether that's a simple strap above the cup or full caging with choker attached (it exists!), this is one lingerie trend that won't go away. Thankfully, the presence of this trend means you can invest in a piece for a low average price of $25. You'll even see this influence on summer's swimwear trends."

Our Harness Strap Picks:

IN: Halter Bralettes

"A fresh trend for lingerie is halter-neck bralettes, again transforming the popular softline bra for the new season. This one brings a touch of summer bikini to your everyday—a fun way to switch up your drab everyday T-shirt bra (which, let's face it, was getting kind of gray anyway). Black, Millennial Pink, and soft blue dominate, and the average price point is $48 right now."

Our Halter Bralette Picks:

Next up, check out the $12 bras people are freaking out over on Amazon.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.