If you're looking for a sign, this is it: Clean out your underwear drawer.
As someone who heavily procrastinates on throwing out too-worn bras and underwear, I can understand the hesitation to let go of comfortable intimates that you've worn for years. (I'm a creature of habit, too!) When I saw this year's Amazon Prime Day deals, though, I knew it was a wrap for the cotton briefs I've had stuck in the back of my underwear drawer since middle school.
For the next two days, some of the most comfortable, well-reviewed underwear, bras, thongs, and boxer shorts are deeply discounted thanks to Amazon's stellar Prime Day deals. Some of our favorite brands, including Calvin Klein and Victoria's Secret are on the table, with deals up to 50% off. Now that I'm turning a new leaf and getting real grown-up underwear, these 27 finds have passed my test of being both cute and comfortable.
Shop the best Amazon Prime Day underwear and bra deals below.
This Calvin Klein bralette is practically a status symbol, and it's deeply discounted.
Adorable.
If you're not getting the matching panties, what are you doing?
I have this bra already, and I'm stocking up thanks to this incredible deal.
This color is everything to me.
Best believe this Victoria's Secret pair is still bejeweled.
French women love a lacy black bra, and it could be yours too for well under $50.
These ribbed thongs look suspiciously like another brand created by a very famous sister.
Cozy.
You can't go wrong with a nude bra.
This one is a fan favorite.
Lean into coquettecore with this adorable VS bra.
Sometimes, chic black panties are the easiest yes of all.
The little heart details on this romantic undergarment are my favorite.
I texted all of my friends a link to this bra with three words: "Buy this now."
Not a want, but a need.
Just $17 for two bralettes? Say less.
If you're looking to step up your bra game, look no further than this intricate find.
Easy, comfortable, classic.
This one is so timeless, and it's size inclusive.
I'm a fan of this one.
This color is so cute.
Celebs swear by this iconic heather-gray underwear style.
Wait—I don't think I've been actually obsessed with a thong color palette until I saw this four-pack.
This pack has almost one for every day of the week.
I'm grabbing one in every color.
Perfectly seamless under any pair of leggings or workout pants.
Next, these are the best beauty deals to buy on Amazon Prime Day, chosen by our editors.
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From Cashmere Sets to Fair Isle Sweaters, 31 Items You're Going to Love From Gap's Incredibly Good SaleUp to 50% off.
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Ssense's Annual Sale Is My Super Bowl—43 Items I Won't Fumble BuyingGame time.
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Missed Cyber Monday? 30 Chic J.Crew, Nordstrom, and Revolve Items That Are Still on SaleWith deals starting at under $20.
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I Just Found the Chicest Sweaters, Boots, and Winter Pieces for 50% Off at J.Crew—Here’s Everything in My CartDon't miss out.
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Wealth Whispers, But I'm Screaming Over These Quiet Luxury Cyber Monday Finds From Nordstrom, J.Crew, and Ralph LaurenThree, two, one, shop!
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5 2025 Trends I'm Already Shopping on Cyber Monday From COS, Madewell, and AbercrombieI'm stocking up while deals are hot.
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6 Shoe Trends I'm Shopping From Nordstrom, J.Crew, and Shopbop's Cyber SalesRun, don't walk.
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I Want a Luxe Wardrobe, So I'm Eyeing These On-Sale Cashmere, Satin, and Velvet Pieces for Black FridayGift these to yourself or someone special.
