Years Later, Fashion People Are Still Obsessed With This Designer "It" Bag

The 2000s trends that have made a return to our wardrobes haven't been quite what we expected. We feared the ultra-low-rise jeans and shuddered at the thought of donning velour tracksuits again. But there's nothing to be scared of the noughties trends that have actually managed to elegantly weave their way into 2023 wardrobes. Baby tees and cargo pants are the blueprint of easy style today. Even wedge shoes have trickled back into the very best wardrobes around. In 2019, a Carrie Bradshaw classic made its way to the top of our shopping lists and has so far proven that not all trends fade out. 


(Image credit: Getty Images)

Thanks to Daniel Lee, the creative director of Bottega Veneta when the pouch was released, the clutch bag returned. Even more impressively, it has stuck around, and four years on this it-bag remains a highly coveted piece. 


(Image credit: @chiarasatelier)

The Pouch is an oversized clutch with carefully gathered leather forming into the seamless closure at the top. It's roomier than a traditional clutch, and its simplicity makes it a classic investment piece. Lee also designed a version of the bag in Bottega Veneta's signature intrecciato weave. The first collection sold out almost immediately, while the new-season preorder option will likely be building a long waiting list.


(Image credit: @rosiehw)

Rosie Huntington-Whiteley is among the It bag's famous fans. Since it's launch, she has accumulated various iterations of the clutch, and shows them with countless outfits, modelling the bag's versatility. Keep scrolling to see who else has been carrying the Pouch bag, and then shop it before it sells out again.

How People Are Wearing the Bottega Veneta Pouch


(Image credit: @chiarasatelier)

Style Notes: Chiara gives us a relaxed styling, with light trousers and a summer-ready linen shirt. 


(Image credit: Getty Images)

Style Notes: The always-glam Salma Hayek is another celebrity fan.


(Image credit: @greceghanem)

Style Notes: Grece has styled hers in a very 2023 with modern tailoring and white accessories. 


(Image credit: @rosiehw)

Style Notes: For a classic night-out look, Rosie keeps it simple with a black midi dress, mules and the Pouch. 

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This story was published at an earlier time and has since been updated.

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Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.